Because the facilities do not meet minimum quality standards, 79% of registered accommodations in Guatemala are classified as not recommended.
The Guatemalan Institute of Tourism (INGUAT) reported that most hostels, pensions, small hotels and other hotel facilities in the country are considered as not recommended because "they do not meet quality standards and are not suitable for domestic and foreign tourists to visit."
After Selina opened its first establishment in Antigua, Guatemala, the international chain announced that next year plans to open five new hotels in different parts of the country.
The chain's representatives informed that for the opening of the new hotels, which will be in the departments of Solola, Escuintla, Guatemala, Alta Verapaz and Peten, an investment of approximately $6 million will be made.
The Guatemalan association of small hotels has announced that they have started operating a web application that allows tourists to make reservations online and for hoteliers to publish their promotions.
María Renée Cárcamo, President of APEHGUA pointed out that "With this measure, the first step is being taken to make an active association and at the same time the aim is to encourage small hotels to optimize processes and services of the association towards hotels".
Three out of four hotels reported not having shown an improvement in their operations in 2015.
Results from the study "Tourism sector 2015, challenges to overcome, "prepared by the Association for Research and Social Studies (ASIES), underscores the need to modernize industry, improve strategies for promotion and attracting tourists (50% of the hotel respondents claimed to have no website).
Despite recovery since the years immediately following the crisis of 2008, the average hotel occupancy rate for 2013 stands at only 55%.
From a report by the Association for Research and Social Studies (ASIES):
"... In Guatemala, the average age of a hotel is ten years old. However, there are several hotel companies over 30 years old, denoting their ability to transcend time. "
In the past 20 years hotels have had to adapt to much more informed clients, who are less loyal and have broader interests.
An article on Hosteltur.com reviews the evolution of the hospitality industry, in times of globalization and most of all the possibilities offered by the Internet.
The Secretary General of CEHAT, Ramón Estalella, notes that "...
Central America is in the lead with a 34% average price growth of hotel reservations recorded in the region, while in North America it was 18% and in South America 14%.
From the Transhotel-HOSTELTUR Barometer published by Hosteltur:
The average price of hotel reservations in America during the first quarter of this year was $680, representing an increase of 20% according to the first edition of "Transhotel-HOSTELTUR".
The crisis in the US has brought new competition challenges to the Real Estate business in our region.
Projects in Central America and in Nicaragua will need to present returns above 25% to compete with less risk and equal or better yield opportunities in the U.S. market due to all the distress sales available, foreclosures and REOs (repossessed bank properties) offering ROI’s (return on investment) above 63% annualized returns.