The potential business of these establishments can be assessed by estimating the number of people living in the surrounding area, their socio-demographic characteristics, their consumption capacity and the type of products they are interested in.
Measuring the potential of micro markets, based on the evaluation of a business environment and its comparison with similar sales points, is essential for designing appropriate commercial strategies or deciding where to open a new store.
In the region there are nearly 4,000 retail points of sale of hardware products, 45% of which are concentrated in Guatemala and Costa Rica.
Analysis by the Business Intelligence Unit at CentralAmericaData yields interesting results about hardware stores function and where they are located in Central American countries.
The union of hardware stores reported a 12% increase in sales in 2016, in a sector where competition is growing with the arrival of foreign franchises and the opening of new branches.
After a very successful 2015, the hardware sector had projected sales growth of 20% in 2016, however, a slowdown in the construction of buildings suffered from midyear prevented the goal from being reached.Despite this, an overall increase of 12% was achieved due mostly to "... maintenance in businesses and homes, agreed the sources."
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...
O4Bi is a system that allows to control and manage what a company needs: the complete process of development of works, accounts receivable, treasury, banks, sales and accounting.
O4Bi is a very robust system that allows to control and...
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