In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
How many people are interested in this type of food, where they are located, how old are they and what is their monthly spending level, are some of the questions that can be answered with the use of specialized geomarketing tools.
At CentralAmericaData we have developed a geomarketing tool based on interactive maps, through which it is possible to identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, variables such as population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
This sector would be one of the least affected by the covid-19 crisis in Central America, which would be partly explained by the performance of bottled water sales and dairy marketing.
Alimentos Ideal, Alimentos del Norte and Carnes Coclé are some of the companies that have won the most important contracts to provide food products to public institutions in Central America.
A study carried out by the Trade Intelligence Unit of CentralAmericaData analyzes the companies that were favored during 2019, with contracts to provide different types of food to the governments of Central American countries.
From January to March 2019, companies from countries in the region imported $47 million in food for dogs and cats, 12% more than was reported in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In the first quarter of 2019, the countries of the region imported $108 million in animal feed preparations, 8% less than what was reported for the same period in 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In Costa Rica, 15% of consumers show interest in seafood, and about 40% of them are between 31 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics of people who show interest in different types of food.
In the first nine months of 2018, countries in the region bought $73 million in soups and their preparations, and imports from companies in El Salvador and Nicaragua represented 42% of the total.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first nine months of 2018, Central American countries imported $347 million worth of baked goods, pastries and cookies, and purchases from U.S. companies grew 3% over the same period in 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with chart"]
Alimentos y Bebidas Atlántida in Guatemala, Mayca in Costa Rica and Nestlé Panama, are part of the companies reporting the highest numbers of purchases of food preparations in Central America.
An analysis of CentralAmericaData's Trade Intelligence unit provides details on the companies according to sector, main activity, volume and value of their imports, exports and other relevant data.
In the first six months of 2018, Central American countries imported $22 million in sauces and their preparations from Mexico, a 33% increase over the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: GRAFICA caption="Click to interact with graphic"]
In the first six months of the year, countries in the region imported candies, chocolates and other cocoa-based products for $167 million, 3% more than in the first half of 2017.
Figures from the information system on the Candy and Chocolate Market in Central America compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Plastic articles, pharmaceutical products and food preparations last year led the commercial exchange between companies from the Caribbean nation and Central American countries.
Figures from the information system of Commerce between Central America and the Dominican Republic, compiled by the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to June, countries in the region imported $466 million in food preparation products, 9% more than in the same period in 2017.
Figures from the information system on the Market for Food Preparation Ingredients in Central America, compiled by the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Operating Company dedicated to the manufacture of gluten-free and sugar-free products, OHNE brand. The OHNE brand has 8 product lines: square bread, sweet...
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