Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.
The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).
The world market for fresh and processed organic foods is one of the most dynamic today, with coffee, vegetables and tropical fruits being some of the products with the greatest business opportunities.
According to a study prepared by the Promotora de Comercio Exterior (Procomer), Switzerland is the market where the highest expenditure on organic food per person is reported, since it is estimated that consumption amounts to $325 per capita per year.
During 2018, sales of packaged foods in the United Kingdom exceeded $84 billion, and 36% corresponded to private label products, which have quickly entered this market.
The study "Trends and requirements of private label buyers in the food sector in the United Kingdom", prepared by Procomer Costa Rica, indicates that the United Kingdom stands out as the second country in Europe with greater penetration of private label.
Last year countries in the region bought $103 million worth of soups and their preparations, and 61% were imported by companies in Honduras, El Salvador and Nicaragua.
Figures from the information system on the Market for Soups and Soup Preparations in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Last year Central America imported $316 million worth of sauces and preparations, the highest value in the last six years, registering an increase of 9% compared to 2016.
Figures from the information system on the Market for Sauces and Preparations in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]