Peru demonstrates that through specific actions it is possible to turn a country's gastronomy into an engine of development, a situation that generates opportunities to export a wide and diversified offer of food products.
The international positioning of Peru's gastronomic industry is the result of more than three decades of public/private actions aimed at turning gastronomy into an engine of development, driven by civil society.
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
In the first six months of 2020, Central American countries bought $56 million in soups and their preparations, 14% more than what was reported in the same period of 2019, a rise that is explained by the behavior of Salvadoran, Nicaraguan, Honduran and Guatemalan imports.
Data from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Personalized food, health and well-being, sustainability, zero waste and taste and indulgence are the five macro trends that impact the food sector in this new commercial reality.
The pandemic resulting from the outbreak of covid-19 has essentially served as a driving force behind most of the trends that had been developing before the crisis, only slowing down those linked to sensory experiences, concerns about the use of plastic in packaging and preferences for imported options, since the context has stimulated the consumption of brands and alternatives of local origin, according to an analysis by the Costa Rican Foreign Trade Promotion Agency (Procomer).
In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
Foods whose properties and benefits are well defined, and are produced by companies with sustainable practices, have the greatest potential to gain ground in a market that has been rapidly transformed.
Although in recent weeks’ e-commerce and analysis of how consumers buy in times of quarantine has occupied most companies, there are other trends that could define the food market, once the most critical phases of the covid-19 outbreak are over.
This sector would be one of the least affected by the covid-19 crisis in Central America, which would be partly explained by the performance of bottled water sales and dairy marketing.
The "Information System for the Impact Analysis of covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, during the coming months.
Alimentos Ideal, Alimentos del Norte and Carnes Coclé are some of the companies that have won the most important contracts to provide food products to public institutions in Central America.
A study carried out by the Trade Intelligence Unit of CentralAmericaData analyzes the companies that were favored during 2019, with contracts to provide different types of food to the governments of Central American countries.
The world market for fresh and processed organic foods is one of the most dynamic today, with coffee, vegetables and tropical fruits being some of the products with the greatest business opportunities.
According to a study prepared by the Promotora de Comercio Exterior (Procomer), Switzerland is the market where the highest expenditure on organic food per person is reported, since it is estimated that consumption amounts to $325 per capita per year.
In the tenth month of the year, the FAO food price index rose 6% from October 2018, explained by rising prices of sugar, meat, dairy products and vegetable oils.
From FAO's monthly report:
» The FAO Food Price Index* (FFPI) averaged 172.7 points in October 2019, up 1.7 percent (3 points) from September and 6.0 percent higher than in the corresponding period last year.
From January to March 2019, companies from countries in the region imported $47 million in food for dogs and cats, 12% more than was reported in the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
In Costa Rica, 15% of consumers show interest in seafood, and about 40% of them are between 31 and 45 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on the characteristics of people who show interest in different types of food.
Alimentos y Bebidas Atlántida in Guatemala, Mayca in Costa Rica and Nestlé Panama, are part of the companies reporting the highest numbers of purchases of food preparations in Central America.
An analysis of CentralAmericaData's Trade Intelligence unit provides details on the companies according to sector, main activity, volume and value of their imports, exports and other relevant data.
In the first six months of 2018, Central American countries imported $22 million in sauces and their preparations from Mexico, a 33% increase over the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: GRAFICA caption="Click to interact with graphic"]
In the first quarter of 2018, imports of solid soybean waste in the Central American countries amounted to $131 million, 26% more than in the same period in 2017.
Figures from the information system on the Market for Solid Soybean Oil Waste in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]