By 2021 in Costa Rica, the fast food restaurant chain Burger King plans to invest in the start-up of five new stores that will be located inside and outside the Greater Metropolitan Area.
According to information provided by the directors of the company, the new service points will be located in the surroundings of La Sabana, Alajuela, eastern sector of San José, Cartago and one outside the Greater Metropolitan Area whose location is still under study.
In Central America, nearly 13 million people search online and participate in conversations related to pizzas, with Papa John's, Pizza Hut and Domino's Pizza being some of the chains with the greatest presence in consumer interactions.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in food and all kinds of products or services, as well as restaurant chains and activities.
In recent months, interest in fast food in the region's markets has continued to show a clear upturn, with El Salvador, Panama and Honduras recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Sales via websites, social networks and instant messaging systems, as well as offering home delivery and including frozen food on menus, are some of the innovations that restaurants have had to apply in the new commercial reality.
Until the abrupt change in consumption habits brought about by the covid-19 outbreak in Costa Rica, restaurants did not imagine that the situation would force them to abandon their classic table service.
Removing commonly used beverage dispensers, signaling establishments to ensure social distancing, and installing doors with a foot opening are some of the adaptations that restaurants will have to make to operate in the new commercial environment.
The restaurant sector has been one of the hardest hit by the covid-19 outbreak, as in most countries the authorities have prohibited these establishments from serving their customers in the table area and only allow them to sell take-out.
So far this year, interest in fast food in Central American markets has clearly increased, with Guatemala, El Salvador and Costa Rica recording the largest increases in interactions associated with the topic.
Through a system that monitors real-time changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for different products, sectors and markets operating in the region.
Because of the social isolation and mobility restrictions that have been decreed by the health crisis facing the region and the world, restaurants will be forced to readjust their business model to the changes that will come in consumer behavior.
The spread of covid-19 has forced restaurant chains to reinvent themselves in order to continue operating, as in most countries of the region governments have banned the free movement of people and forced most commercial establishments to close.
The Hooters chain announced that since February 3rd it closed definitively the establishment that was in Moravia, arguing that the sales levels required to be sustainable were not reached.
An official statement details that the closure was made because of " particular circumstances of the area (Moravia) that have occurred during the last year."
Pizza Hut, KFC and Subway are some of the fast food chains that plan to invest in opening new restaurants during 2020.
The Pizza Hut chain plans to invest close to $1.8 million in the opening of six new stores this year. The points of sale could be located in the areas of Aserrí, Paraíso de Cartago and San Ramón de Alajuela.
Arguing that there were problems of profitability, the Applebee's chain decided to close the three service centers it was operating in the country.
The restaurant franchise was operated in Costa Rica by the company Dine Equity, and the premises that were closed were located in Terrazas de Lindora, San Pedro and Cariari.
In Costa Rica, the Pizza Hut chain expects to invest about $1.6 million in the next few months in the opening of six new sales points outside the Greater Metropolitan Area.
Representatives of the company informed that the new premises will be located in Nicoya, Orotina, Quepos, San Rafael de Alajuela, Turrialba and San Ramón. In the case of the sales point in Nicoya, it was inaugurated last September 17.
During the rest of the year, the Papa John's pizza restaurant chain plans to open seven new points in the Greater Metropolitan Area.
The company said in a statement that the first of the seven locations that are planned to open, is located in Barva de Heredia and began operating last August 24.
KFC chain will invest $3 million to open three new restaurants and $1 million to remodel other locations already operating in the country.
The company reported that the new restaurants, which will begin operations in 2019, will be located in Escazú, Limón and Heredia, and those that will be remodeled are located in downtown San José, Alajuela and in Multicentro de Desamparados.
In Costa Rica, fast food restaurant chains plan to open at least 14 new sales points in different areas of the country next year.
Some of the companies planning to expand their restaurant chain in 2019 include: Taco Bell, Pizza Hut, McDonald's, Subway, KFC and QSR International, and their key commitment to further expansion will be to move into smaller locations.