Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.
The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business.
Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot traffic and mobility patterns of any area or point of interest.
Panama's Ministry of Public Security bids the service of preparation and distribution of meals on site for a one-year term, for migrants who are housed in centers located in the province of Darien.
Panama Government Purchase 2021-0-18-01-05-LP-053585:
"The place of delivery of this service will be at the Migratory Reception Stations, located in the province of Darien.
The Ministry of Public Security tenders the supply of prepared food to provide food to police units on duty, in asylum for having tested positive to Covid-19, Police Officers School and Operational Needs for a period of 12 months.
Panama Government Purchase 2021-0-18-01-99-LP-052552:
"The execution of the service will be through partial deliveries by the institution.
Sushi Itto, a restaurant located in Plaza Fontabella, zone 10, in Guatemala City, captures a potential market of 430 thousand consumers within a 15-minute drive, of which 11% are interested in Japanese food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main locations of Asian restaurants operating in Central American countries. Below is an excerpt of the study's findings.
Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.
As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.
In the last quarter of 2020 and in January 2021 in Panama, Honduras and El Salvador interest in fast food reported a clear rebound, contrary to the situation in Guatemala, Costa Rica and the Dominican Republic, markets where Internet searches decreased.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Given that the table area of restaurants and tourist sites are closed to the public in Panama due to the outbreak of covid-19, the business sector is asking the authorities to reconsider their reopening.
Taco Bell, located on 6th Avenue in zone 9 of Guatemala City, has a potential market of 315,000 consumers 15 minutes away by car. Of this group of people, 26% are interested in fast food and 15% in Mexican food.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of fast food restaurants operating in Central American countries. Below is an extract of the study's findings.
After six months of restricted activity, as of September 28th the shopping centers and restaurants reopen their doors to the public.
Due to the outbreak of covid-19, most commercial activities have been suspended since March of this year. Currently, in the context of economic recovery, the government has been relaxing restrictions and more and more sectors are beginning to be reactivated.
In Central America, nearly 13 million people search online and participate in conversations related to pizzas, with Papa John's, Pizza Hut and Domino's Pizza being some of the chains with the greatest presence in consumer interactions.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on people's preferences and tastes in food and all kinds of products or services, as well as restaurant chains and activities.
In recent months, interest in fast food in the region's markets has continued to show a clear upturn, with El Salvador, Panama and Honduras recording the largest increases in interactions on the subject.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.
In Central America, it is estimated that nearly 14 million people show an interest in fast food in the digital environment. Pizza, tacos, organic food and snacks are some of the terms that have best positioned themselves in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.