Mobility analytics and location intelligence play an important role in business by helping to understand the behavioral patterns of consumers in any given zone of interest or point of sale.
Pedestrian flow analysis, location intelligence and point-of-interest categorization have revolutionized the way retail and wholesale industries implement expansion, commercial and operational strategies in the pharmaceutical sector.
In the last few weeks in Central American countries the volume of searches and conversations on the Internet associated with pharmacies began to decrease, a downward trend that continued until the first days of November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends, for the different products, sectors and markets that operate in the region.
The Fischel Nunciatura drugstore, located near La Sabana Park in San Jose, Costa Rica, is a sales point that is a 15-minute walk away and has a potential market of over 23,000 consumers, 11% of whom are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.
In El Salvador, 51 private pharmacies in 28 municipalities are tendered for supply and delivery to serve the ISBM user population for the rest of the year.
El Salvador Government Purchase LP-014/2019-ISBM:
"By the nature of the purchase of the Instituto Salvadoreno de Bienestar Magisterial the award may be partial, according to the number of pharmacies required in each of the places specified in the specifications.
American Drugstore and C. Imberton were sanctioned for proving "that they engaged in the anti-competitive practice of agreeing to fix the prices of Cataflam, Diovan and Lamisil products."
The Superintendence of Competition of El Salvador (SC) sanctioned American Drugstore, for $171,000, and C. Imberton, for $228,000, after proving that they engaged in the anticompetitive practice of agreeing to fix the prices of the products concerned, informed the institution.
Organization that operates in Panama, Panama, Costa Rica, Honduras, El Salvador, Nicaragua and Guatemala.
Phone: (507) 65456121
Girasol Pharma is a school of clinical pharmacist contracted for Santos de Rey Medical Group, where it participates in the activities of direct attention to the patient in the management of pharmacological therapy, geriatrics and anticoagulation clinics.
15 pharmaceutical companies have been shortlisted to participate in price negotiations and purchase of medicines in the region.
The Central American Integration System (SICA) has presented a certificate of prequalification to 15 pharmaceutical firms, accrediting them with engaging in joint price negotiations and purchase of medicines in the region during 2014.
In El Salvador the labs will be able to sell directly to pharmacies, bypassing drugstores, which will allow the retail price to be adjusted to the reference price.
From a press release issued by the Presidency of El Salvador:
The President, Mauricio Funes, said the government has reached an agreement with 14 companies grouped in the Central Federation of Pharmaceutical Laboratories (FEDEFARMA) to reverse the decision to remove 38 drugs from the Salvadoran market.
Sales of pharmaceutical products in the Incan country increased from $500 million in 2000 to $1.4 billion in 2011.
The Costa Rica Trade Promotion Office (Procomer) has released a report detailing the opportunities presented for placement of pharmaceuticals and personal care products in Peru.
The study focuses on the field of pharmaceuticals and personal care products, and as part of the research fieldwork was conducted which allowed:
Chilean investments in the pharmaceutical industry in Costa Rica, have been successful, and make a jumping off point for expansion in the region.
Beginning with the arrival of the Chilean company Corporación Farmacéutica Recalcine (CFR) in Costa Rica, the pharmaceutical market has been boosted by acquisitions and mergers among various market participants.