Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
Mobility analytics and location intelligence play an important role in business by helping to understand the behavioral patterns of consumers in any given zone of interest or point of sale.
Pedestrian flow analysis, location intelligence and point-of-interest categorization have revolutionized the way retail and wholesale industries implement expansion, commercial and operational strategies in the pharmaceutical sector.
In the last few weeks in Central American countries the volume of searches and conversations on the Internet associated with pharmacies began to decrease, a downward trend that continued until the first days of November.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends, for the different products, sectors and markets that operate in the region.
The Fischel Nunciatura drugstore, located near La Sabana Park in San Jose, Costa Rica, is a sales point that is a 15-minute walk away and has a potential market of over 23,000 consumers, 11% of whom are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.
Organization that operates in Panama, Panama, Costa Rica, Honduras, El Salvador, Nicaragua and Guatemala.
Phone: (507) 65456121
Girasol Pharma is a school of clinical pharmacist contracted for Santos de Rey Medical Group, where it participates in the activities of direct attention to the patient in the management of pharmacological therapy, geriatrics and anticoagulation clinics.
15 pharmaceutical companies have been shortlisted to participate in price negotiations and purchase of medicines in the region.
The Central American Integration System (SICA) has presented a certificate of prequalification to 15 pharmaceutical firms, accrediting them with engaging in joint price negotiations and purchase of medicines in the region during 2014.
Sales of pharmaceutical products in the Incan country increased from $500 million in 2000 to $1.4 billion in 2011.
The Costa Rica Trade Promotion Office (Procomer) has released a report detailing the opportunities presented for placement of pharmaceuticals and personal care products in Peru.
The study focuses on the field of pharmaceuticals and personal care products, and as part of the research fieldwork was conducted which allowed:
A study of the regional competition in the wholesale supply chain and retail distribution of medicines in Central America.
The study aims at analyzing competition of the drug sector in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama from a regional perspective in order to strengthen coordination among these countries in promoting and protecting competition and universal access to safe medicines.