Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
On October 2, the new store of the Electronica Panamericana chain began operating in zone 9 of Guatemala City.
The new sales point inaugurated by the business group will sell laptop computers, tablets, professional audio, musical instruments, cell phones, home appliances and other similar products.
9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. [GRAFICA caption="Click to interact with graphic"]
Between January and November 2017, countries in the region imported $189 million worth of television sets from Mexico, and 56% was purchased by companies in Guatemala and Panama.
Figures from the information system "Trade between Central America and Mexico", compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]