During 2020, interest in distance education services in the region reported a clear upturn, with Guatemala and Costa Rica recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far this year, interest in distance education services in Central American markets has clearly increased, with Guatemala, Costa Rica, Panama and Honduras being the countries that have registered the greatest increases in interactions associated with the topic.
Through a system monitoring changes in consumer interests and preferences in Central American countries in real time, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Shorter university degrees that focus on technical areas and the new requirements of the productive sector are some of the changes that will be part of the new reality of the education business.
In this context of radical changes caused by the covid-19 crisis, new labor trends will require the development of competencies, such as entrepreneurship, agility, adaptability and service mentality, digital skills, food, telecommuting and home-based businesses, health and hygiene, e-commerce, new distribution and logistics models, information technology and robotics.
In Central America, more than 8 million people are looking to purchase a training service online, and 5% of these consumers explore options to subscribe to cosmetology courses.
The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
The Colegio Americano de Guatemala, located in Zone 15 of the Capital, is only a 15-minute drive away, a captive market of over 93,000 people, 30% of whom are between the ages of 6 and 14.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence Unit analyzed the environment of some of the most important schools in Guatemala. Below is an extract of the study's findings.
Faced with the sudden change that the new normal generated in companies, employees are challenged to increase their skills to work remotely, adapt to more flexible contracts and refine their technological skills and cognitive qualities.
Telecommuting has become an everyday occurrence among companies in the region, which have had to adjust to the restrictions imposed by governments due to the outbreak of covid-19.
The health and economic crisis has forced private schools and universities in Central American countries to cut back on staff, invest in platforms for virtual classes, offer payment facilities and increase their presence in the digital environment.
Because of the spread of covid-19, in most countries in the region, face-to-face classes at all educational levels have been suspended since mid-March 2020.
So far this year, interest in distance education services in the Central American markets has clearly increased, with Guatemala, Costa Rica and Panama recording the largest increases in interactions on the subject.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.
In Central America, more than 17 million people are looking to purchase educational services online, and 9% of these consumers are exploring options to purchase language courses.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Central Americans and other Latin Americans are feeling more concerned about what Trump can say or do, than over the only thing that can really change the fate of poverty in the region, which is education.
Supply in the academic sector has grown considerably and it is necessary to discern among what is serious, commercial and even the mere sale of diplomas.
The analysis by Oscar Picardo Joao, published in La Prensa Gráfica, begins by noting that "there is currently a deep concern about the quality, validity and legitimacy of international academic programs and degrees. A large number of international academic programs (virtual, semi-physical and physical) are emerging in Latin America. The expansion of new academic networks is a fact; depending on the legal or educational vulnerability of the countries, there are more and more offers for undergraduate and graduate degrees appearing that provide programs with opportunities and benefits including dual or triple degrees, less physical attendance and expedited processing."
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