During 2020, interest in distance education services in the region reported a clear upturn, with Guatemala and Costa Rica recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
So far this year, interest in distance education services in Central American markets has clearly increased, with Guatemala, Costa Rica, Panama and Honduras being the countries that have registered the greatest increases in interactions associated with the topic.
Through a system monitoring changes in consumer interests and preferences in Central American countries in real time, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Shorter university degrees that focus on technical areas and the new requirements of the productive sector are some of the changes that will be part of the new reality of the education business.
In this context of radical changes caused by the covid-19 crisis, new labor trends will require the development of competencies, such as entrepreneurship, agility, adaptability and service mentality, digital skills, food, telecommuting and home-based businesses, health and hygiene, e-commerce, new distribution and logistics models, information technology and robotics.
In Central America, more than 8 million people are looking to purchase a training service online, and 5% of these consumers explore options to subscribe to cosmetology courses.
The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
The Colegio Americano de Guatemala, located in Zone 15 of the Capital, is only a 15-minute drive away, a captive market of over 93,000 people, 30% of whom are between the ages of 6 and 14.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence Unit analyzed the environment of some of the most important schools in Guatemala. Below is an extract of the study's findings.
Faced with the sudden change that the new normal generated in companies, employees are challenged to increase their skills to work remotely, adapt to more flexible contracts and refine their technological skills and cognitive qualities.
Telecommuting has become an everyday occurrence among companies in the region, which have had to adjust to the restrictions imposed by governments due to the outbreak of covid-19.
The health and economic crisis has forced private schools and universities in Central American countries to cut back on staff, invest in platforms for virtual classes, offer payment facilities and increase their presence in the digital environment.
Because of the spread of covid-19, in most countries in the region, face-to-face classes at all educational levels have been suspended since mid-March 2020.
So far this year, interest in distance education services in the Central American markets has clearly increased, with Guatemala, Costa Rica and Panama recording the largest increases in interactions on the subject.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.
In Central America, more than 17 million people are looking to purchase educational services online, and 9% of these consumers are exploring options to purchase language courses.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Low educational quality, obsolete teacher hiring processes and lack of universal application of new educational programs are some of the factors that threaten the future of public education in Costa Rica.
"Education is the movement from darkness to light", said American philosopher Allan Bloom. The results of the most recent report prepared by the State of the Nation Program reveal that in terms of public education, Costa Rica seems to be in darkness.
In Guatemala, a tender is being launched for licensing and updating rights to create content for interactive learning courses, design and layout of printed and digital publications.
In Costa Rica, "of the 126,000 students graduating with technical qualifications, between 2014 and 2016, the vast majority gained the lowest level qualification."
EDITORIAL
Figures from the most recent report on the State of Education in Costa Rica, continue to show serious deficiencies in the education system, not only at the technical and university level, but, even worse, in Primary school, where basic concepts that will serve as a foundation for secondary and university education are supposed to be consolidated.
In Central America, the youth unemployment rate is estimated at over 24%, while in Germany, where the dual education is practiced, youth unemployment is 6%.
A visit to Costa Rica by the German Education Minister has put back on the table the concept of dual education, an education method where time is shared between the traditional classroom and work as an apprentice in a trade or professional specialty, in a company.
Dual education is a system which corrects the permanent discrepancy that exists between centralized education and labor supply, reducing youth unemployment and increasing the productivity of economies.
EDITORIAL
The use of professional training is the foundation for the success of Germany's productivity, and has been adopted in most European countries, with particular strength in Austria and Switzerland. In Germany it has helped the country to maintain a low rate of youth unemployment and has ensured a supply of technical experts for their companies and from this the competitiveness of the German economy has increased.
The unemployment rate now reaches 10% in a population where 60% of workers have not completed high school, but teachers refuse to be evaluated on their ability in subjects they teach.
EDITORIAL
An article in Nacion.com cites statements by Victor Morales, Minister of Labour, on the rising unemployment levels in Costa Rica: "...There is a mismatch between supply and demand in the corporate sector. There is a demand for skilled technicians; but most of the Costa Rican labor force is unskilled. 60% have not finished high school; it is a national drama. "
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