Between July and October in El Salvador the number of consumers who were trying to purchase life insurance online increased by 45%, and the number of people looking to buy children's clothing decreased by 43%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
Between July and October 2020 in Central America the number of people trying to buy home office furniture online increased 71%, and the number of consumers looking for car insurance policies grew by 8%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
In the context of the crisis in all markets of the region, the interest in formal garments collapsed, but in recent months the amount of digital consumer interactions associated with this type of clothing has begun to rebound.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demandtrends for the different products, sectors and markets operating in the region.
The change in consumer habits resulting from the boom in e-commerce and the preference for avoiding visits to physical stores, has forced some large commercial surfaces to be transformed into storage and logistics areas.
The covid-19 outbreak caused the emergence of a new commercial reality, in which consumers are less willing to go to physical stores to make certain purchases and prefer to store online.
With the accelerated arrival of the new commercial reality, consumers no longer divide the world between the physical and the digital, since now the purchasing processes are a constant succession that combines both aspects.
Due to the transformation of consumer habits that had been occurring since before the covid-19 crisis and that has now accelerated, companies are focusing on understanding how people decide on the purchases they make.
In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
Merging E-commerce models and face-to-face sales, through the implementation of apps that allow shopping in a physical store without going through the checkout line or selecting a fitting room from a cell phone, are the challenges for companies in the new reality.
In order to adjust to the new demands and challenges that arose from the covid-19 outbreak, at a global level companies are focused on understanding the trends that will predominate among consumers in the short and medium term.
In Central America, about 250,000 people are looking to buy jewelry or watches on the Internet, and of this group of consumers, approximately 5% explore options for acquiring fine jewelry necklaces.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
In Central America about 2 million people are looking to buy some kind of pet supply online, and 13% of these consumers explore options for buying cat food.
The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
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