In Costa Rica, the McDonald's restaurant chain invests $5 million in the implementation of digital stands, through which customers will be able to self-manage their orders.
Directors of Arcos Dorados, owners of the franchise in the country, reported that according to the investment plans of the company, before the end of the year 15 restaurants will have the digital ordering system.
In 2017, television imports from China totaled $120 million, equivalent to an increase of 8% compared to figures from 2016.
Information from the interactive system "Television Market in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, [GRAFICA caption="Click to interact with graph"]
In 2017, countries in the region imported $198 million worth of televisions from Mexico, and 57% were purchased by companies in Guatemala and Costa Rica.
Figures from the information system "Trade between Central America and Mexico", compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
In the first nine months of 2017, Central American countries imported $282 million worth of televisions, 8% more than was bought during the same period in 2016.
Figures from the information system on the the Televisions Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Between January and November 2017, countries in the region imported $189 million worth of television sets from Mexico, and 56% was purchased by companies in Guatemala and Panama.
Figures from the information system "Trade between Central America and Mexico", compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In 2016 TV imports in Central American countries totaled $424 million, 9% more than in 2015, and the value imported from China grew by 47% compared to 2015.
Figures from the information system on thethe Televisions Market in Central America, compiled by the Business Intelligence Unit atCentralAmericaData: [GRAFICA caption = "Click to interact with the graph"]
With an investment of $20 million, the Korean company Sollensys will install a production plant for screens for Apple, BlackBerry, Samsung, LG and Google Phone.
The investment announced by the Korean company, of between $15 million to $20 million, will be used to open its third factory in the world - the other two are in South Korea and China, said Young Jin Oh, manager of Sollen-Guatemala public relations.
In Guatemala, the Focus Media Company installs screens with ads next to elevators, lobbies and parking lots.
People waiting in front of the elevators have nothing else to do except to look at these screens that Focus Media has already installed in more than 500 business buildings and medical clinics.
The article by Roxana Larios in Sigloxxi.com indicated that according to Carlos Galindo, director of advertising for Gall-up, "despite this not being a primary medium such as television, radio or newspapers, the short ads have wide coverage. This complementary medium repeats an ad up to 60 times a day, achieving "very good positioning in people's mind".