Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.
The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.
In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location.
Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
In San Salvador, in the Maquilishuat and San Benito neighborhoods, there are high purchasing power consumers who are interested in photography, pets, cosmetics and tennis.
Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.
The surroundings of the Plaza de la Independencia, in Panama's Casco Antiguo, is a sales point that at a distance of 10 minutes walking, monopolizes a captive market of 38 thousand people who together spend $6 million, and of them, 17% show interest in sunglasses.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
Knowing the interests of potential customers and their location, their spending capacity and their ages, is fundamental to making decisions such as where to open a new sales point, or to define how to reach certain types of customers.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.
Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers.
Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.
Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.