The last mile is the journey of a product from the warehouse shelf to the back of a truck and the customer's door, thus being the final step in the operational process, when the package finally arrives at the consumer's door. In addition to being one of the keys to customer satisfaction, last mile delivery is the most problematic part of the shipping process.
It is one of the logistics areas where Big Data can have a real impact on daily operations, offering the opportunity to optimize internal processes and better control external factors, developing qualitative and quantitative improvements in operations, supply chain areas and logistics processes, bringing significant improvements in last mile deliveries.
The Chinese platform announced that it will start providing food delivery services from restaurants, an option that will initially be offered to customers located in the Greater Metropolitan Area.
The company will compete in the Costa Rican market with the DiDi Food brand, an application that is currently in the affiliation phase for restaurants and delivery companies interested in collaborating with the platform.
Due to restrictions on mobility, the increase in online shopping and changes in consumer habits, the volume of international and local package movements in Costa Rica is showing an upward trend.
Due to the spread of covid-19, Costa Rican authorities decided to restrict people's mobility and impose social distancing measures. These factors were determining factors for consumers to begin changing their purchasing habits.
Although dealing with a demanding and challenging market with several competitors, companies dedicated to the transportation of people and delivery still visualize multiple opportunities in Costa Rica.
The need to access more efficient mobility, changes in consumption patterns and the upward trend in the introduction of smartphones and the Internet, have created a business scenario in which the demand for mobile platform services dedicated to the transportation of people and home delivery, increases over the years.
Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.
With "Black Friday" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.
In a transaction valued at around $272 million, German company Delivery Hero acquired Glovo's operations in eight Latin American countries, including Costa Rica, Honduras, Guatemala, Panama and the Dominican Republic.
Delivery Hero strengthens its position in Latin America, adding Peru, Ecuador, Costa Rica, Honduras and Guatemala to its existing presence, and further expanding its existing operations in Argentina, Panama and the Dominican Republic, the German business group reported.
In Costa Rica, a bill to give the Ministry of Economy, Industry and Commerce the power to determine the maximum commissions and amounts that may be charged by digital platforms such as UberEats, Glovo, Rappi and Hugo was presented.
With the boom in demand for food delivery, Costa Rican restaurant owners claim that their companies have given up part of the profits to assume the costs of making alliances with delivery applications.
Since last March, when the first cases of covid-19 were reported in Costa Rica, consumers have been subjected to severe restrictions on mobility, which has led to transformations in the forms of marketing.
Identifying and correcting failures in the logistics process of product delivery, while maintaining the satisfaction levels of their customers, who demand facilities to buy online, is the main challenge facing companies in the new commercial "normality".
The outbreak of covid-19 in Central America and the severe home quarantines decreed by the governments, caused the market to undergo deep changes and to be deeply and rapidly transformed, to the point of establishing a new commercial reality.
Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
Increasing the number of staff dedicated to delivering products to customers' homes and not making surcharges for the delivery service are some of the strategies that Costa Rican companies have applied to increase their sales in the new commercial reality.
Given the outbreak of covid-19, the health authorities have decreed home quarantines and the movement of the population has been restricted at certain times.
The restrictions on mobility decreed in the region open up new opportunities for sales points such as small self-service shops, grocery stores and corner shops, which can make use of home delivery service schemes to boost their sales in this context.
In the current context of health crisis, large supermarket chains have implemented safety and hygiene protocols, which force consumers to assume long waiting times to do their shopping.
Locating customers and estimating their potential consumption, choosing strategic locations for distribution points and calculating product delivery times are some of the tasks that occupy companies in this context of changing consumption patterns.
Many of the changes in purchasing patterns resulting from the crisis generated by the Covid-19 virus in the region will not be temporary; several of them are here to stay.
Within this context of health emergency, the mobility restriction measures decreed by the governments have forced people to change their consumption habits, a situation that forces companies to look for ways to deliver the products to their customers.
In order to adapt to this new economic reality and derived from the outbreak of covid-19 in Central American countries, companies have been forced to rely on marketing channels that until a few weeks ago were not among the most important in their commercial strategy.
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