Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances marketing campaigns by providing faster and deeper insights to your customers.
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors.
The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business.
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it's important to know in which level you are in this process.
What is Data Maturity?
Data maturity is a measure used to determine where a company's data quality, structure, distribution, security, and analytics are in their progress.
Using information without defined objectives and not integrating it across the entire company are part of the mistakes that organizations can make when analyzing large volumes of data.
Although there are still many companies that have not begun to analyze the information they accumulate in their operation, there is a risk that the efforts they make in the future will not achieve the expected results if the mistakes that some organizations tend to make in the process are not avoided.
With the boom in data mining and the use of algorithms to make recommendations to customers, companies are beginning to face the decision of whether to provide "human" assistance or through bots.
At a global level, several companies have opted to develop their data analysis departments, with the aim of finding suitable information to develop models that automatically make recommendations to their customers.