On January 21, Inguat awarded Regional de Comunicaciones S.A. the contract for the strategic development service of Guatemala Country Brand.
After August 2018 was declared void the tender to develop the Guatemala country brand, the Guatemalan Institute of Tourism (INGUAT) convened in December a new contest in which the award was achieved. See "New Attempt to Award Country Brand Project".
After August 2018 was declared void the tender to develop the country's brand Guatemala, Inguat has called interested companies to participate in a new contest.
In December last year, the Guatemalan Institute of Tourism published a tender to hire the "Strategic Development Service Country Brand Guatemala," and according to the new process has set January 14 as the deadline for receiving proposals.
The Guatemalan Tourism Institute is putting out to tender a strategic development service for the Guatemala Country Brand, which should be sufficiently general in order to impact various audiences.
Guatemala Government Purchase 8227969:
"The objective is to hire a strategic development service for the Guatemala Country Brand, which is a differential, strong, credible, sustainable and inspiring brand.It must be sufficiently general in order to impact the various audiences and sectors, generating synergies in all promotion and communication actions for the future.