With the strategic development of the Guatemala Country Brand, there are expectations in the business sector to jointly promote investments, exports and tourism.
On January 21, Inguat awarded Regional de Comunicaciones S.A. the contract for the strategic development service of Guatemala Country Brand.
After August 2018 was declared void the tender to develop the Guatemala country brand, the Guatemalan Institute of Tourism (INGUAT) convened in December a new contest in which the award was achieved. See "New Attempt to Award Country Brand Project".
After August 2018 was declared void the tender to develop the country's brand Guatemala, Inguat has called interested companies to participate in a new contest.
In December last year, the Guatemalan Institute of Tourism published a tender to hire the "Strategic Development Service Country Brand Guatemala," and according to the new process has set January 14 as the deadline for receiving proposals.
The three companies that took part in the process to develop the Guatemala country brand were ruled out because they did not comply with all of the requirements demanded in the tender documents.
The tender for the contract for the strategic development service of a Country Brand for Guatemala ended up being declared void by the Bidding Board of the Guatemalan Tourism Institute (Inguat).
A bill by the Morales administration in Guatemala proposes creating an agency that would manage issues of commercial promotion, competitiveness, investment attraction and country brand.
Representatives from the Ministry of Economy presented in Congress a proposal for a Law to create the Institute for Commercial Promotion, ProGuatemala, which would absorb the functions and staff that at the moment execute the National Program of Competitiveness.
The Guatemalan Tourism Institute is putting out to tender a strategic development service for the Guatemala Country Brand, which should be sufficiently general in order to impact various audiences.
Guatemala Government Purchase 8227969:
"The objective is to hire a strategic development service for the Guatemala Country Brand, which is a differential, strong, credible, sustainable and inspiring brand.It must be sufficiently general in order to impact the various audiences and sectors, generating synergies in all promotion and communication actions for the future.
On October 26th and 27th, Panama City will be hosting an international forum on international promotion strategies and best practices in brand management.
From a statement issued by the Tourism Authority of Panama:
Panama will be hosting the 5th International Forum on the Country Brandon October 26 and 27, with the participation of 10 Latin American countries who will come together to exchange experiences and learn from best practices in brand management.
The identification of Grupo Waked in a money laundering network could result in significant changes in the representations of brands marketed in the country.
An article on Prensa.com cites Jorge Garcia Icaza, president of the Chamber of Commerce, Industries and Agriculture of Panama, who emphasized that restraint should excerised when dealing with the case in order to minimize damage which it is estimated could be caused, especially in relation to jobs in the companies under question.
Businessmen prepare for the first half of 2016 a country brand that promotes not only tourism but also the export supply and conditions offered by the country for foreign investment.
The proposal put forward by the Board of Export and Trade (CECs by its initials in Spanish) is to develop a strategy that focuses on promoting, at the global level, characteristics of Guatemala as a model exporter, and the incentives offered in the country to attract investment.
The Government aims to create Proguate, an entity that will focus on attracting foreign investment and implementing a competitiveness strategy.
The Guatemalan government aims to create an agency to promote investment in the country. Proguate will focus on designing a brand for the country in order to attract foreign investment and implement a competitiveness strategy.
A technical committee composed of various sectors from Petén is developing a brand image to help the development of tourism in the department.
The information was announced by the director of the Guatemalan Institute of Tourism (INGUAT), Pedro Duchez. This will be the third brand to be developed after Guatemágica in Retalhuleu and Vive Xela in Quetzaltenango.
The Guatemalan Tourism Institute intends to award a concession to a public relations firm to improve the international perception of it as a tourist destination.
The Guatemalan Tourism Institute (Inguat) is planning to hire a company which will focuses on the promotion of positive news in the country through the internet, in order to attract visitors to the country.
The four principles of branding which make a small country with just over four million people receive two million tourists per year.
1 - Identification of major strengths
In the case of Costa Rica, biodiversity accounts for 4% of animal and plant species on the planet, and this is a main attraction for nature lovers.
Country Brand is a lot of things, and could be defined in many different ways, but there are 10 things it is not:
1. Something just related to tourism
2. Not just a slogan
3. Not a CNN TV spot
4. Not just for foreigners
5. Not a short term project
6. Not a cosmetic issue
7. Not like other corporate 8. brands
9. Not an easy task
10. Not a new topic
Not a hypothetical speculation
The Honduran company won the competition for Shell's distribution network in Guatemala, Nicaragua and Honduras.
The sale was confirmed by Fabricio Pereira, Manager at Shell Costa Rica, to Elfinancierocr.com.
Pereira explained that "the agreement includes operation, marketing and sales in those countries, including Shell's strategic alliances. This deal also includes a clause to maintain the Shell brand in these countries".