On October 26th and 27th, Panama City will be hosting an international forum on international promotion strategies and best practices in brand management.
From a statement issued by the Tourism Authority of Panama:
Panama will be hosting the 5th International Forum on the Country Brandon October 26 and 27, with the participation of 10 Latin American countries who will come together to exchange experiences and learn from best practices in brand management.
The identification of Grupo Waked in a money laundering network could result in significant changes in the representations of brands marketed in the country.
An article on Prensa.com cites Jorge Garcia Icaza, president of the Chamber of Commerce, Industries and Agriculture of Panama, who emphasized that restraint should excerised when dealing with the case in order to minimize damage which it is estimated could be caused, especially in relation to jobs in the companies under question.
The four principles of branding which make a small country with just over four million people receive two million tourists per year.
1 - Identification of major strengths
In the case of Costa Rica, biodiversity accounts for 4% of animal and plant species on the planet, and this is a main attraction for nature lovers.
Country Brand is a lot of things, and could be defined in many different ways, but there are 10 things it is not:
1. Something just related to tourism
2. Not just a slogan
3. Not a CNN TV spot
4. Not just for foreigners
5. Not a short term project
6. Not a cosmetic issue
7. Not like other corporate 8. brands
9. Not an easy task
10. Not a new topic
Not a hypothetical speculation
The Honduran company won the competition for Shell's distribution network in Guatemala, Nicaragua and Honduras.
The sale was confirmed by Fabricio Pereira, Manager at Shell Costa Rica, to Elfinancierocr.com.
Pereira explained that "the agreement includes operation, marketing and sales in those countries, including Shell's strategic alliances. This deal also includes a clause to maintain the Shell brand in these countries".
The role of GI and DO in the development of Central America regarding agriculture, rural development and biodiversity management.
The strong growth of international trade in goods and services over the past fifteen years within the context of economic globalization has led to a growing concern about the need to incorporate various intellectual property issues in multilateral, regional and bilateral trade agreements.