For the third quarter of 2021, purchases in the Central American region of beauty and personal care products increased by 28% to reach $413 million, with Mexico being the main supplier of these products with a sales value of $123 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In this new commercial reality, market opportunities are identified for hygiene and personal care items that are manufactured with natural ingredients and produced with environmentally friendly materials.
Products that provide relief to the skin, given the consequences caused by Covid-19 from constant hand washing and mask use, are other items that consumers value today.
During the last weeks of 2020 and the first months of 2021, interest in vitamins and supplements, measured through Internet searches and mentions in social media conversations, increased in all markets in the region.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short- and long-term demand trends for the different products, services, sectors and markets operating in the region.
Reduced consumption of diapers and the drop in demand for toilet paper and paper towels used in restaurants, offices and hotels are some of the transformations faced by companies in the sector in this new commercial reality.
Because of the covid-19 outbreak, Central American families have been staying home longer than usual. This change in people's behavior led to a drop in the sale of baby diapers, according to businessmen in the sector.
Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.
From January to July 2020, Central American companies imported perfumes and toilet water for $17 million from Mexico, 40% less than in the same period in 2019, mainly due to the decrease in purchases from Guatemala and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
In recent months in the digital environment, interest in cosmetics and make-up articles has been increasing in all countries of the region.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
From January to March of this year, the countries of the region imported $77 million in diapers and similar items, 2% more than in the same period in 2019, with Guatemala, Nicaragua and Costa Rica being the markets that increased their purchases the most.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
Currently at least 55 companies offer 89 types of masks that are manufactured using different types of polymers, with characteristics of design, production, thickness and above all, a wide variety of accessories and styles.
From July 1 to 3, the Ministry of Economy, Industry and Commerce (MEIC) conducted a search for information on the Internet and social networks such as Facebook and Whatsapp of commercial establishments throughout the country that promote their products and offer the option of home delivery.
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
From January to April 2020, Central American companies imported from Mexico $58 million in diapers and similar items, exceeding in 9% the reported in the same period in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors.