What to consume, what to stop consuming, which habits to adopt to improve health and to which lines of expenditure to invest more financial resources, are some of the questions that consumers in Central America are asking in the context of the new normal.
The covid-19 outbreak generated a revolution in the markets of Central America and its different economic sectors.
Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.
Individual packages and innovation in packaging are part of the strategies used by the food industry in Latin America to improve the positioning of healthy packaged products.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The Latin American region has shown a preference for choosing healthier options of packaged foods.
Fruits and vegetables, followed by baby food, milk and soy milk are the organic products in demand.
From a statement issued by the Foreign Trade Promotion Office of Costa Rica (PROCOMER):
Given the continuing concern about food safety, consumers in Hong Kong are seeking safer and high quality options such as those that can be found in the organic sector, since they are perceived as being more natural and nutritious compared to conventional foods.
There is an increasing preference on the part of European consumers for confectionery products made from natural raw materials free from artificial ingredients.
From a statement issued by the Costa Rica Foreign Trade Promotion Office (PROCOMER):
Europe seeks confectionery free from artificial additives
'Natural' has become a key factor for consumers of the five largest European economies (Germany, France, UK, Italy and Spain) who choose gum flavoured with fruit, candy and other products in this category.
In the US an increasing number of farmers are replanting with non-GM seeds, while grains prices fall and there is a growing preference for organic products.
At the end of 2014 consumption of non-GM foods such as cereals, salad dressings, eggs and other products increased by 15%, with sales reaching $9.6 billion. By analyzing consumer trends, the US agricultural sector expects this year increases of up to 45% in sales of non-genetically modified maize seeds and 8% in un genetically modified soy.
The European country has tripled its consumption of organic products since 2000 and despite being the largest European producer in this sector, the growing demand exceeds local supply.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The German organic food market is the world's second largest, after the United States, with sales which have soared in recent years and reached a record 7,500 million euros in 2013, almost a third of total sales of organic food in the European Union.
When purchasing packaged foods, German consumers show a preference for small or personal sized packages and those which are transparent or colorful.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
In the German market the issue of packaging is extremely important. It is not only an indispensable element for protection of the product, showing information regarding the use and conservation of food and drinks, but it is also the image that catches consumer's eyes making it a differentiator between brands . Moreover, it is one of the main signals regarding product quality, especially when it comes to new products. Consequently, continuous innovation in packaging is essential in this market.
Between 2009 and 2013 the consumption of fresh fruits in the northern country increased 6%, while in the same period vegetable consumption went up by 5%.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The Canadian market for fresh fruits and vegetables is estimated to be worth $11.2 billion a year. The average Canadian buys fresh produce at least once a week and consumes three to five servings per day, well below the eight to ten servings recommended by Canada's Food Guide.
A new type of biodegradable container has been developed for products containing liquid or solid fat which prolongs the shelf life of the food.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
Biomat research group at the University of the Basque Country, has developed a new biodegradable packaging for fatty products, both liquid and solid, made from agro-industrial by-products, thereby contributing to sustainable consumption of raw materials and by-product recovery. The container is transparent and at the same time, an excellent barrier to ultraviolet light and gases such as oxygen. Multilayer laminates are usually used as a barrier to gases, however, the product developed by Biomat group is monolayer, thus greatly reducing its cost. Furthermore, it can be heat sealed and is printable.
"Clean" labels , healthy snacks, frozen and convenience foods, good fats and own name brands are some of the factors that marking out global trends this year.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
The main trends which will probably affect the food industry in 2015, have been identified by Innova Market Insights, from analysis of the most important events in the industry.
A report by the Foreign Trade Promotion Offices says that healthy, gourmet and halal products top the list of foods most demanded by consumers in the country.
From a statement issued by the Foreign Trade Promotion Office (PROCOMER):
A dynamic economy and the high purchasing power of consumers in Singapore opens up opportunities for Costa Rican exporters sending products to this market and other Southeast Asian countries.
Although the market is still small, it is estimated that in the coming years it will see the same rate of growth as health products, which in the past five years have increased by 37% annually.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
The market for gluten-free foods in Chile recorded sales of $40 million a year, a small part of the industry known as special foods, which was worth $2,691 million in 2012, despite this, if it grow at similar rates to the latter group (73.5% in the last five years), the future of gluten-free products in this market has great potential.
It is estimated that the global market for health products will have grown by 25% by 2017, with the US leading the demand for these foods, ahead of Japan and European countries.
From an article by the Costa Rican Trade Promotion Office (PROCOMER):
According to a report prepared by the consulting firm Leatherhead Food Research the global functional food market will be worth $54 billion in 2017, representing a growth of 25% compared with data for 2013.