Reduced consumption of diapers and the drop in demand for toilet paper and paper towels used in restaurants, offices and hotels are some of the transformations faced by companies in the sector in this new commercial reality.
Because of the covid-19 outbreak, Central American families have been staying home longer than usual. This change in people's behavior led to a drop in the sale of baby diapers, according to businessmen in the sector.
Between July and October 2020 the number of people in Panama who were exploring options for buying bedding online increased 36%, while the number of Salvadoran consumers looking to buy carpets grew 72%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
Open spaces in the condominiums, green areas and enough rooms to accommodate a home office, are aspects that Guatemalan consumers consider when buying a residential property.
As a result of the covid-19 outbreak, the population in Guatemala was subjected to strict quarantine, which caused changes in people's behaviors and modified tastes and preferences.
Between July and October 2020 the number of people in Panama looking for apartments to rent grew 34%, while the number of Honduran consumers looking to buy apartments for sale fell 5%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with key data to understand their behavior, new trends and anticipate eventual changes in their buying patterns.
Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.
The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced.
Crib economy, geolocalization, digital shopping... are terms that have always existed in the language spoken by marketing, sales and business strategy experts, but in recent months, such terms have once again echoed, and with great force, in the business strategy discussions of practically all companies in the world.
Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.
In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.
Between July and October 2020, the number of people in Guatemala exploring options for buying professional DJ equipment online grew by 40%, while the number of Salvadoran consumers looking to purchase Xbox consoles decreased by 16%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
When comparing July and October 2020, the number of consumers in the country who were exploring options to buy a Ford brand vehicle through the Internet increased 30%, and the number of people looking to buy a photographic lens decreased 29%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
Greater preference for private brands, less use of cash and fewer purchases but in higher volumes, are some of the characteristics of current consumer behavior when it comes to demanding mass consumption products.
In this new business scenario, market research companies continue to focus on understanding the new consumption habits of people in all countries in the region.
Between July and October 2020, the number of people in Guatemala exploring luxury car rental options online increased 28%, while the number of Panamanian consumers seeking to rent a compact car decreased 53%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the evolution and changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.
The Decatlón X store, located in Guatemala City in Pradera Zone 10, has a potential market of 225,000 consumers 15 minutes away by car, 47% of whom are interested in basketball and 9% in swimming.
Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the establishments dedicated to the sale of sports articles, operating in the countries of Central America. Below is an extract of the findings of the study.
In Central America, interactions in the digital environment associated with perfumes and fragrances, as well as products to prevent hair loss, skin care and nails, have rebounded in the current context.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different types of furniture, products, services, sectors and markets operating in the region.
According to estimates, Panamanian consumers are now more likely to buy from establishments close to where they live than they were a year ago.
According to a survey conducted by the credit card company Mastercard, in the current business scenario that emerged in an accelerated manner due to the covid-19 outbreak, 85% of buyers in Panama are focused on spending money in their local communities.
Between July and October 2020, the number of people in Guatemala looking online for options to buy a coffee machine increased by 87%, while the number of Salvadoran consumers looking to buy a vacuum cleaner decreased by 60%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.