Although in Central America the period of mandatory confinement has been exceeded, it is still a priority for consumers in the region to spend their free time in their homes and to devote themselves to household cleaning and home cooking.
It has been six months since the first cases of covid-19 were detected in the region. When the outbreaks began, governments chose to subject consumers to strict household quarantines, a measure that affected not only the economy but also people's behavior in the medium term.
In Central America, nearly 11 million people are looking to make seasonal purchases online, and of this group of consumers, approximately 30% explore options for purchasing Christmas items.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In Central America about 5 million people show interest in snacks or chips on the Internet, being Lay, Doritos, Cheetos and Ruffles some of the brands with the highest positioning in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in food and all types of products or services, as well as restaurant chains and activities.
In Central America, about 250,000 people are looking to buy jewelry or watches on the Internet, and of this group of consumers, approximately 5% explore options for acquiring fine jewelry necklaces.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
So far in 2020, interest in weight-loss products in Central America is on the rise, with Guatemala, El Salvador, Panama and Honduras recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Given the need to understand customer behavior in the digital environment, together with the urgency for companies to promote remote work, an ideal scenario has been created for the demand for cloud services to increase exponentially.
The spread of covid-19 caused a considerable change in people's habits. Remote work has become a daily routine among companies in the region, which have had to adapt to the restrictions imposed since March, when the first infections were reported.
Paitilla Hospital, located on 53rd Street in Panama City, is a point that is 15 minutes away by car, and has a potential market of 380 thousand consumers, of which 13% are interested in health care issues.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main hospital locations in Central America. Below is an extract of the study's findings.
As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.
Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.
In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.
In the new business scenario consumers have increased the demand for household disinfection products, fruits, vegetables, vitamins and medicines, consumption patterns that could be maintained in the medium and long term.
When the first cases of covid-19 were reported in Central America in March, the first reaction of people was to make compulsive purchases.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
It is estimated that in Central America close to 17 million people show interest in the digital environment for carbonated beverages, with Dr Pepper, Coca-Cola, Fanta and Mineral Water being some of the terms most associated with consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Commercial Intelligence Area of CentralAmericaData, shows interesting results on the preferences and tastes of people in diverse foods, products, services, beverage brands and activities.