During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Imports in the sector are still on the rise, as in the first quarter of 2019 companies from Central American countries imported $118 million in laptops and similar devices, 13% more than in the same period of 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
The countries of the region imported $104 million in laptops and similar devices between January and March 2018, 13% more than in the same period in 2017.
Figures of the information system of the Laptops and Similar Devices Market in Central America, from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]