Between July and October 2020, the number of people in Costa Rica exploring options to access an ERP-type software online increased 32%, and the number of Panamanian consumers looking to hire a CRM solution decreased 4%.
CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.
During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
Imports in the sector are still on the rise, as in the first quarter of 2019 companies from Central American countries imported $118 million in laptops and similar devices, 13% more than in the same period of 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
The percentage of the population with Internet access in Central America increased 17% between 2016 and 2018, increasing from 44% to 61%.
Data from the report "Internet in Central America 2018", compiled by the Commercial Trade Area of CentralAmericaData:
Currently, Costa Rica is the Central American country with the highest proportion of households with Internet access, with 77% of the total, followed by Panama with 67% and Honduras with 31%.
The countries of the region imported $104 million in laptops and similar devices between January and March 2018, 13% more than in the same period in 2017.
Figures of the information system of the Laptops and Similar Devices Market in Central America, from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
The success of companies increasingly depends on their ability to integrate data analysis both for strategic and operational decisions.
Both the availability of data and the ability of technology to use it for analysis, have increased exponentially in recent years.More sophisticated algorithms have been developed and computational and storage power has steadily improved. The convergence of these trends is fueling rapid technological advances, aiding better business management.