Regional business for the second quarter of 2021 increased by 101% compared to the same period of 2020, with Costa Rica being the main importer with $203 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Imports in the sector are still rising, as in 2020 companies from Central American countries imported $541 million in laptops and similar devices, 25% more than what was registered in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Imports in the sector continue to rise, since from January to September 2020, companies from Central American countries imported $367 million in laptops and similar devices, 14% more than in the same period of 2020.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
Samsung, Huawei, LG and Lenovo are some of the brands with the greatest presence in searches and conversations online and on social networks associated with these electronic devices, which are carried out by Central American consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Area of CentralAmericaData, provides interesting results on the preferences and tastes of people for deodorants and other personal care items.
The I Shop, which is located in San Salvador's Multiplaza shopping center, has a potential market of 380,000 consumers 15 minutes away by car, and 39% of them are interested in tablets, and 14% in desktop computers.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of establishments dedicated to the sale of consumer electronics equipment, such as cell phones, laptops, desktops and other items, operating in the countries of Central America. Below is an extract of the study's findings.
During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.
In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.
Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
When Central American economies begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of plasma screens are predicted to be among the largest drop in sales.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
Imports in the sector are still on the rise, as in the first quarter of 2019 companies from Central American countries imported $118 million in laptops and similar devices, 13% more than in the same period of 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Between January and September 2018, countries in the region imported $314 million in laptops and similar devices, 16% more than in the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the business of retail distribution of computers and their accessories in Costa Rica, it is estimated that SyS, Sefisa and Avtec, concentrate about 65% of the market share.
Data from the report "Company's Corporate System", complied by the Business Intelligence Unit at CentralAmericaData, provides details on company information based on sector, main activity, imports, exports, contracts granted by the government and other data.
The percentage of the population with Internet access in Central America increased 17% between 2016 and 2018, increasing from 44% to 61%.
Data from the report "Internet in Central America 2018", compiled by the Commercial Trade Area of CentralAmericaData:
Currently, Costa Rica is the Central American country with the highest proportion of households with Internet access, with 77% of the total, followed by Panama with 67% and Honduras with 31%.