It is no longer necessary to travel to engage in face to face communication within companies or with customers.
To achieve this, there are various technological solutions which allow the implementation of modern workspaces letting users work efficiently, virtually and from anywhere, says Rowan Trollope, manager of the Collaboration Technologies Group at Cisco.
There is a growing need in companies and institutions to manage communication processes professionally, both internal and external ones.
Reputation, credibility and public confidence are assets that are very easy to lose if communication is not commensurate with the demands of the environment, and with the fast speeds of current information dissemination.
They represent the essence of organizations, and are the link between them and the public interest.
In the corporate world where information flows faster every day and through hundreds of channels, control of external communication has become a key element for organizations.
In this context corporate spokespeople, who are usually managers, directors and other strategic business partners, are responsible for disseminating and properly controlling the message that businesses want to expound to their customers, suppliers, and other stakeholders.