By analyzing the large volumes of anonymous data generated by mobile devices, it is possible to establish whether a distribution center has a commercial relationship with other logistics complexes, and even with establishments that serve the end consumer.
Using the most advanced Big Data tools, it is possible to understand the behavior of the supply chains of companies in the retail sector, since by monitoring delivery parts and counting mutual visits between suppliers and vendors, it is possible to identify and establish which are the most important relationships between distribution centers and points of sale to the end consumer, such as stores.
Through the management of large volumes of data, it is possible to understand the pedestrian mobility of an area or city, and from this, predict the sales potential of a business according to its location and the characteristics of consumers who pass through the surrounding area.
Currently, companies in the retail and mass consumption sector that have opted to develop "data driven" work teams have found in Business Intelligence and Geomarketing solutions a new way to understand the dynamics of their business models.
After more than four months of closure due to the covid-19 outbreak, shopping malls in Guatemala received the endorsement to start serving their customers and as of July 31 have reactivated their operations.
With the publication of Ministerial Agreement 187-2020, the Health Alert System for the covid-19 epidemic was made official, which includes four alerts: red or maximum, orange or high, yellow or moderate, and green (new normal).
In the region, it is estimated that more than 4 million people show interest in the digital environment for supermarkets, being Walmart, Pricesmart, Paiz, La Torre, La Colonia and Super Selectos, some of the chains that have better positioned in the minds of consumers.
An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services, store chains, brands and activities.
Using technology to measure the flow of visitors, reducing the furniture available in the food courts and implementing product deliveries in the parking area are part of the changes that the region's shopping centers must apply in this new reality.
Because of the threat of the spread of covid-19, since mid-March in Central America, the authorities agreed to close the shopping centers.
Applying cleaning and prevention protocols in workplaces and shops, such as those stipulated by the health authorities, are the proposals of Costa Rican businessmen to resume the commercial activity that has been restricted since mid-March.
Following the spread of covid-19, in Costa Rica and the other Central American countries, governments have decreed mandatory quarantines and have also restricted the movement of consumers at certain times.
Implementing a rescue plan in which SAT makes tax collections more flexible and IGSS assists employees is part of the proposal of Guatemalan businessmen in the commercial and service sector, given the crisis that has been generated by the health emergency.
Costa Rican businessmen support a bill that seeks to modify or suspend payment methods and other contractual conditions of leases in cases of force majeure, such as the current health emergency.
In the context of the propagation of covid-19, the Costa Rican Chamber of Commerce (CCCR) sees with total positivism the plan of relief in the leases, as much for the families, as for the commercial activity, proposal made by the deputy Pedro Muñoz in the Project, file No. 21.851, reason why we requested to be convoked in extraordinary sessions for its discussion.
Because of the health crisis generated by the spread of covid-19, shopping centers, restaurants, clothing and footwear stores, among other businesses, began to report a decline in commercial activity in Nicaragua.
Not all businesses in the commercial sector have been affected by the advance of the pandemic, as in recent days’ supermarkets and pharmacies have been crowded by consumers.
In Costa Rica, the sale of Grupo Gessa's supermarket chain, composed of 52 stores, to Grupo Empresarial de Retail S.A. was authorized.
On December 12, 2019 the file for the sale of Grupo Empresarial de Supermercados S.A. was presented. (Gessa), owner of the chains of stores of the formats Peri, Súper Compro and Saretto, to Grupo Empresarial de Retail S.A.
Almost 30% of the commercial establishments operating in Santa Tecla are restaurants, hotels, offices, schools and shopping centers.
An analysis of the commercial establishments in El Salvador, carried out by the Trade Intelligence Unit of CentralAmericaData shows interesting results about the characteristics of the companies operating in Santa Tecla, a municipality in the department of La Libertad, according to their location and type of activity.
During the fourth quarter of 2019, Walmart's sales increased year-on-year in all countries in the region, except in Costa Rica, where they fell because of the lower dynamism of local economic activity.
The signs of recovery reported in the Costa Rican economy in the second half of 2019 do not seem to have been enough to boost retail trade, as one of the largest supermarket chains is registering a drop in sales.
In Costa Rica, businessmen in the sector do not clearly see what the economic direction of the country will be, since the levels of unemployment and informality in small and medium enterprises are still rising.
The proportion of unemployed people in the country closed 2019 upwards, as between the third and fourth quarters of 2019 the open unemployment rate rose from 11.4% to 12.4%, an increase that can be explained partly by the rise in women's unemployment.
It is estimated that in the municipality of Antiguo Cuscatlán, in El Salvador, about 23% of the commercial establishments correspond to companies in the service sector, which are mostly beauty salons, supermarkets and clothing stores.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of companies operating in Antiguo Cuscatlán, a municipality in the department of La Libertad, according to their location and type of activity.
Almost a year after Walmart's application to acquire Grupo Gessa's supermarket chain in Costa Rica was denied, a new agreement is now announced between Grupo Gessa and Grupo Empresarial de Retail S.A.