The Starbucks chain opened to the public a store located in Multiplaza Escazú, the new establishment has the capacity to receive 99 customers and required an investment of approximately $750 thousand.
Company executives informed that this new location is inspired by Hacienda Alsacia, the only Starbucks farm in the world, located in the Costa Rican province of Alajuela.
Between November 2019 and September 2020, an upward trend in the average price of regional coffee exports was reported, going from $2.44 to $3.31 per kilo.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Because the grain has not matured with the normal speed, at the end of the second half of December of the 2020-2021 agricultural season, the volume harvested in the country had fallen 23% compared to what was reported at the same date of the 2019-2020 cycle.
According to businessmen of the sector, the delay in the maturation of coffee is mainly because during 2020 in almost all the country the rains arrived late, a phenomenon that interrupted the normal cycle of the grain.
Changes in the points of consumption, increased sales through electronic channels, and more direct relationships between producers and roasters are some of the transformations reported in the coffee market at the regional and global level.
Changes in consumer habits, which were caused by the outbreak of covid-19 and the imposition of severe quarantines, ended up transforming several markets, including the coffee market.
Starbucks of Condado Concepción, located on the road to El Salvador, Guatemala, is a sales point that at a distance of 15 minutes by car, has a potential market of more than 150 thousand consumers, and of this group of people 43% are interested in coffee.
Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.
Due to the global confinement decreed by the covid-19 outbreak, coffee shops, restaurants and tourist establishments reduced the demand for coffee, but increased Internet sales and marketing of the grain in supermarket chains.
Another change that has been reported in the context of the pandemic is the rise in the international price of the quintal of gold coffee, which for the coffee year 2019-2020 stands at $156.48, an amount that is 9% higher than that recorded for the cycle 2018-2019, when it was quoted at $143.90.
From July 27th to 30th, the XXIV International Tasting The Best of Panama will take place virtually, in which 45 producers registered a total of 161 specialty coffee lots.
Laestrella.com.pa reviews that "... The Specialty Coffee Association of Panama (SCAP) has completed the registration process and as of June 15 will receive 24,150 pounds of the world's most coveted coffee, which has been carefully selected by producers.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 13 million people show interest in coffee, and most of them are between 19 and 45 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in several products, services and activities.
In Costa Rica, the business sector is opposed to a proposed law that would give Icafé the power to impose requirements and controls on the processes of supplying the raw material necessary for grain production.
During the first six months of 2019, coffee exports from Central American countries totaled $1.782 million, 8% less than what was reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
On March 26 and 27, 2020, the "Producer & Roaster Forum" will be held in Copán Honduras, an event in which at least 100 international coffee buyers will participate and business deals for nearly $10 million are projected to be closed.
The organization of the event reported that the plan is to promote the six coffee regions of the country and that since mid-2019 is working with producers to make filters of the coffees that will be presented at the event.
The increase to $135 of the international price of the quintal is promising for the coffee sector, since in recent years producers have gone through severe crises because of the fall in the price of the grain.
According to figures from Bloomberg Markets, between mid-November and the first week of December the price of a quintal of coffee at the international level registered an important upturn, going from $100 to $135.
During the first three months of the year, coffee exports from Central American countries totaled $747 million, 17% less than what was reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Walmart will market high quality coffee in Costa Rica under the brand Great Value, owned by the supermarket chain, a product that will be manufactured with beans from Tres Rios, Naranjo and Tarrazú.
Representatives of the company informed that Great Value is offered in supermarkets of the formats Walmart and Masxmenos, in presentations of light and dark roast of 340 grams ground and in grain.