During the first quarter of 2021, consumption of household cleaning products increased in five of the six Central American markets, with Honduras and Panama reporting the highest year-on-year variation rates.
Data revealed by Kantar Worldpanel Division highlights that between January and March 2020 and the same period of 2021, consumption of indulgence and cleaning products increased 28% in Honduras, 17% in Panama, 13% in Nicaragua, 6% in Guatemala and 3% in El Salvador.
After consumers in the region increased their interest in pest control in the context of the covid-19 outbreak, in the second half of 2020 and in January 2021 the number of interactions associated with pest control services dropped considerably.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.
Surf, Downy and Tide are some of the brands with the greatest presence in the searches and conversations on the Internet and social networks associated with these cleaning products, carried out by Central American consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on people's preferences and tastes for detergents, fabric softeners and other cleaning products.
In the context of the new commercial reality in the digital environment, interest in pest control services has been rising, a rise that can be explained by consumer behavior in all Central American markets.
Through a system that monitors in real time changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets that operate in the region.