So far this year, interest in opinion programs in the region's markets has clearly picked up, with Costa Rica, Honduras and El Salvador recording the largest increases in interactions associated with the topic.
Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
From October 1, 2020, the analog television signal will cease to function in the provinces of Panama, Panama West and Colon, to switch to the digital signal.
Starts analog power off countdown for open TV signal. On October 1, 2020, the Digital Terrestrial Television open signal enters into force in Phase I in the provinces of Panama, Colon and West Panama, informed the National Authority of Public Services (ASEP).
In Panama, improvements to the national terrestrial television network are being tendered, which includes the fulfillment of Phase III and IV of DTT at the national level.
Panama Government Purchase 2018-1-31-0-99-LP-007712:
With a $1.460 million investment, Millicom International Celular completed the acquisition of 80% of the capital of Cable Onda, one of the country's telephone, Internet and cable TV operators.
Cable Onda announced in a press release that following an extensive conversation process, Cable Onda S.A.
In 2017, countries in the region imported $198 million worth of televisions from Mexico, and 57% were purchased by companies in Guatemala and Costa Rica.
Figures from the information system "Trade between Central America and Mexico", compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
More choice and diversity in programming characterize a market where, of the 15 licenses granted, eight are in operation three are 'Preparing for Entry' and four have stopped operating.
According to statistics from the National Institute of Statistics and Census of the Comptroller General of the Republic, there are currently 919,000 TV users, of which 46% watch cable TV, ie there are 423,000 households with cable TV service.
The number of customers of pay TV services has increased from 15,000 six years ago to 133,000 today.
The data, provided by the National Authority of Public Services (ASEP), also indicates that ten suppliers are competing for this growing market.
Prensa.com reports that "the big jump in the number of subscribers came in 2010, when the number of subscribers exceeded 100,000 and continued to skyrocket.
Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.
"... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions. Measured in nominal terms, it amounted to a net addition of nearly 1.15 million new subscribers during the period, going from 1.5 million customers at the end of 2008 to over 2.6 million by the end of 2012 .... this upward trend will continue in the medium term. Towards 2018, it is expected that over 40% of households with televisions in the region (4.4 million) will subscribe to a pay TV service, which still generates significant room for future growth. "
The draft law establishing a fee to cover the costs of underground wiring and infrastructure for telecommunications and pay television, was approved on third reading in the full Legislature.
From the press release by the National Assembly of Panama:
A new rate will be charged to customers of telecommunications services, which will pay for underground wiring works.
The bill approved by the Council of Ministers, which will be presented to the National Assembly, would create a law to establish the rate to be paid by users of telecommunication services (telephone, cable television and internet).
Cable Onda acquired 100% of Advanced operations following an agreement between the shareholders of both institutions.
Following this transaction, Cable Onda increases its market share in business telephone, internet and cable TV in both residential and corporate and SME.
The Panamanian company is negotiating with cellular telephony operators to offer joint 'deals and services'.
Cable Onda's general manager, Nicolás González Revilla, has indicated that the company is currently holding discussions with Digicel, Claro and Telefónica and predict that by the end of the year they will be able to offer joint products.
A report by Signals Telecom Consulting indicates that in 2015, Panamanian telecoms will sell $2.2 billion in broadband and paid TV services.
According to the study, the broadband competition currently revolves around providing higher access speeds.
“Cable & Wireless and Cable Onda are the largest competitors in fixed services. They offer broadband connection services up to 5 Mbps. Panama is the most advanced market in Central America, as such speeds are not available in the rest of the countries”, explained Elías Vicente, Senior Analyst at Signals Telecom Consulting.
In 2015 Central America will sell $2 billion in paid television and broadband services, both wireless and cable.
A report from consulting company Signals Telecom foresees a battle in broadband services, as the average speeds offered in Central America are below South American and Caribbean averages.
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