The growth in life expectancy generates multiple market opportunities for groups of people over 50, who generally have higher budgets to spend, but are often excluded from brand messages.
According to reports from CentralAmericaData, so far in the 21st century life expectancy at birth has increased in all Central American countries.
Local companies with exportable supply from the agricultural and manufacturing sectors will participate on November 5 and 6 in a virtual business roundtable with buyers from different countries.
Participating businessmen will have the opportunity to meet virtually with potential buyers from 11 different markets: United States, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Chile, Europe, Canada and Mexico.
The Guatemalan exporters' guild calls on local companies in the agricultural sector to participate in the PMA Fresh Summit, to be held from October 17 to 19 in Anaheim, California.
Those interested in participating in the PMA Fresh Summit can request more information by calling 2422-3618 or emailing ruth.estrada@agexport.org.gt, informed the Guatemalan Exporters Association.
Because the country produces only 6% of the medicines demanded, there are several business opportunities that can be explored by industry businessmen.
Currently, local manufacturers do not have the capacity to produce and supply the Panamanian market, which has generated several business opportunities for several companies.
Because private universities in the South American country have internationalization programs for their educational services, there are opportunities to attract foreign students in specific areas.
The study "Oportunidades de exportación de servicios educativos a Perú", elaborated by Procomer Costa Rica, explains that the areas with greater opportunity for the educational offer of the Costa Rican market are those in which the country is internationally recognized as sustainability as a transversal area to any area of study (architecture, fashion), agribusiness, tourism and peace.
From October 22nd to 25th, 2019, companies from several sectors of Guatemala will visit Mexico, where they will have business appointments with potential buyers, institutional visits and supermarkets.
The Trade Mission has no cost and has the support of the Ministry of Economy of Guatemala, informed the exporters' guild.
From November 15 to 24, 2019, companies from several sectors of Guatemala will visit Israel to explore business opportunities.
From the Agexport statement:
Through a multisectorial Trade Mission, the Embassy of Israel in Guatemala and the partner company of the Commission of Creative Industry of AGEXPORT, "Con Amigos" summon Guatemalan companies to know the commercial opportunities that exist in the Israeli market.
The conflict between the U.S. and China could lead to business opportunities for companies in the region as a result of the tariff policies being implemented by the two world powers.
The trade war between the United States and China, two of the world's largest markets, is essentially about the authorities imposing tariffs on a number of products that both countries produce and sell abroad.
Customers who are guided by immediacy and technology, who are also more focused on travel than buying health or life insurance, force insurers to reinvent their processes to continue increasing their sales.
Because the population group known as the "millennials," which is made up of customers who like to keep up with the buying process and are not willing to wait, companies must transform to keep up with their sales pace.
The Asian giant represents a market of 1.345 million consumers and is the world's second largest importer of the agrifood sector, with $126 billion per year.
The study "Food Market in China", compiled by Procomer Costa Rica, indicates that in the Asian country 50% of agrifood imports are from the agricultural sector, in products such as soybeans (which corresponds to the main of the entire agrifood sector), barley and rice.
Building specialized docks for the auxiliary marine industry and increasing the capacity to deliver quickly by air are some of the challenges that Panama will face in the coming years.
The Panamanian economy depends heavily on the logistics sector, but currently faces new challenges because of the increasing competition from other regional players who offer better costs in managing cargo on a large scale.
Searching for home furnishings, accessories, clothing and gifts, more than 150 local and international buyers will participate in the New World Crafts Fair, to be held in Antigua on September 24 and 25.
From the Agexport statement:
AGEXPORT's Handmade Commission prepares for the 12th. Edition of the New World Crafts Fair (NWC), the most important marketing platform for handmade products from Guatemala in the region and one of the main in Latin America, which will take place on September 24 and 25, 2019 at the Hotel Casa Santo Domingo, Antigua Guatemala.
Because wood is being demanded for different types of use, opportunities have been identified to design and manufacture several differentiated products with high marketing potential.
According to Guatemalan businessmen in the sector, wood is no longer being used only for the manufacture of furniture or decoration of residences, but is also being demanded in corporate spaces such as offices and work environments, and in places such as retail stores, restaurants, hotels and hospitals.
The European country represents a market of 10 million inhabitants and its per capita expenditure on fruits and vegetables reaches $500 million per year, one of the highest in this category.
Procomer Costa Rica's "Fresh and Processed Foods in Portugal" study shows that in 2018, food spending in Portugal, including alcoholic beverages, reached $3,132 per capita, 20% of total consumption spending.
In the last week of September, the first round of negotiations for the deepening and extension of the Partial Scope Agreement between the two countries is scheduled to take place in Havana.
The second round of negotiations will take place in Guatemala City during the week of October 7-11 this year, and will analyze in depth access to markets and rules of origin, in order to advance in the exchange of negotiating positions, informed the Ministry of Economy of Guatemala (Mineco).