Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers.
Positioning a brand, product or service is currently a challenge for advertising agencies and companies, as they must overcome the challenge of communicating effectively with younger consumers.
Reduction in advertising and marketing budgets in companies and an increase in the preference for investment in television campaigns are part of the changes that are being reported in the context of the new commercial reality.
Radical changes in the ways people relate to each other, new consumer habits and the home confinement decreed by the pandemic have led to a transformation in the advertising sector.
The Superintendence of Tax Administration of Guatemala tenders the service of advertising guidelines in alternative media, such as billboards and mupis.
The National Lottery of Panama is putting out to tender a contract for professional services specializing in advertising for specific campaigns.
The contract includes the procurement of professional Advertising services in specific campaigns such as the Extraordinary Sweepstakes, "Gorditos del Zodiaco", Institutional Mission Statements or Vignettes, Creating Artwork for Press, Highway Billboards, Print Media, Radio, Television, Production TV, Radio Monitoring Services, Sweepstakes Official Lists, Broadcasters transmitting the Sweepstakes, promotional items and flyers, for a period of twenty four months (24) from the order to proceed, which will be awarded provided that the contract has been endorsed by the Controller General of the Republic.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...
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