Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.
Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.
In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers.
Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.
Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.
Almost 30% of the commercial establishments operating in Santa Tecla are restaurants, hotels, offices, schools and shopping centers.
An analysis of the commercial establishments in El Salvador, carried out by the Trade Intelligence Unit of CentralAmericaData shows interesting results about the characteristics of the companies operating in Santa Tecla, a municipality in the department of La Libertad, according to their location and type of activity.
At the end of 2019, Central American consumers reduced their spending on mass consumption products, and at the same time they started to opt for low-price brands, which are generally typical of the retail sector chains.
It is estimated that during the fourth quarter of last year consumers in the region spent 3% less on mass consumer products. Despite this decline, the frequency of purchases remained largely unchanged.
It is estimated that about 25% of the commercial establishments that operate in the canton of Santa Ana correspond to companies in the service sector, which are mostly vehicle workshops, consulting and legal offices.
An analysis of commercial establishments in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData shows interesting results on the characteristics of companies operating in the canton of Santa Ana, province of San José, according to their location and type of activity.
It is estimated that in the municipality of Antiguo Cuscatlán, in El Salvador, about 23% of the commercial establishments correspond to companies in the service sector, which are mostly beauty salons, supermarkets and clothing stores.
An analysis of commercial establishments in El Salvador, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the characteristics of companies operating in Antiguo Cuscatlán, a municipality in the department of La Libertad, according to their location and type of activity.
In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases.
In Costa Rica about 30% of supermarkets are in San Jose, Guatemala, the metropolitan area concentrates 45% of establishments, while in Panama, 32% are in West Panama.
An analysis of the Trade Intelligence area of CentralAmericaData provides interesting results on where they are located, who they are, if they operate independently or if they belong to a chain or business group.
In the region there are about 15,000 lubrication centers, spare parts stores and auto mechanics workshops, and about 65% of the stores are in Costa Rica, Guatemala and Panama.
An analysis compiled by the Trade Intelligence area at CentralAmericaData provides interesting results on where and who are the stores that provide services related to the automotive sector in Central America.