From October 2019, the Toña brand of beer, which is of Nicaraguan origin, will begin to be marketed in El Salvador.
Company executives indicated through a statement that the beer brewed by Compañía Cervecera de Nicaragua (CCN), will be distributed in El Salvador by the company Distribuidora Morazán.
Sivar Brewing Company, artisanal beer producer from El Salvador, began exporting to the Honduran market through the distributor ANPHAR, S.A.
Honduras is the second Central American market in which Sivar Brewing Company (SBC) products are entering, as they have been commercialized in Guatemala since last year.
Sergio Rodriguez, general manager of SBC, told Laprensagrafica that "...
From January to June 2018, Central American companies imported $176 million worth of alcoholic beverages, 24% more than what was purchased during the same period in 2017.
Figures from the information system on the Alcoholic Beverage Market in Central America, from the Commercial Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Because of the purchase behavior from Mexico, during the first half of the year, beer imports in Central America totaled $83 million, 45% more than in the same period in 2017.
Figures from the Information System on the Malt Beer Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first seven months of 2018, production of alcoholic beverages in Panama amounted to 172.9 million liters, 5% less than in the same period in 2017.
According to the most recent data from the Comptroller General of the Republic, production of alcoholic beverages in general reported a decrease, falling from 182.3 million liters from January to July 2017, to 172.9 million liters in the same period in 2018.
From January to March of 2018 Central American countries bought $40 million worth of malt beer from abroad, 46% more than the same period in 2017.
Figures from the Information System on the Malt Beer Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
In the first six months of 2018, the production alcoholic beverages in Panama amounted to 150.4 million liters, 4% less than in the same period in 2017.
According to the latest data from the General Comptroller of the Republic, production of alcoholic beverages in general reported a decline, falling from 156.7 million liters in the first half of 2017, to 150.4 million liters in the same period in 2018.
In 2017, countries in the region recorded imports of alcoholic beverages totalling $334 million, which is an increase of 3% compared to the figures reported in 2016.
Figures from the information system on the Alcoholic Beverages Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Cervecería Hondureña has announced that it will be investing $25 million in the expansion of its beer production plant in San Pedro Sula.
The company, a member of the business conglomerate AB Inbev, explained that the expansion works will be completed within 10 months, once the process to obtain the necessary permits has been completed.
The Superintendency of Competition has ruled that the merger between AB InBev and SABMiller be conditional on a divestment plan consisting of the sale of the brands Suprema and Regia Extra.
From a statement issued by the Superintendency of Competition (SC):
TheBoard of Directors of the Superintendency of Competition (CDSC)has conditioned the application for economic concentration between Anheuser-Busch InBev SA / NV(AB InBev)-purchaser- and SABMiller plc(SABMiller) -purchased-. The main conditions imposed were: (1) submit a divestment plan for approval by the CDSC;(2) formalize relationships with suppliers and refrain from anti - competitive practices, and (3) maintain labor guarantees for their employees. TheSuperintendency of Competition (SC)approved on December 7, 2016, the divestment proposal submitted byAB InBev consisting of the saleof the brands Suprema in three varieties, and Regia Extra.
In 2015 foreign sales of drinks produced in the country have recovered from the fall seen in 2014, standing at $168 million.
An article on Elsalvador.com reports that "...Sodas and carbonated drinks are the main export product in the sector. The latest annual growth was 37.6%, equivalent to an additional $36.8 million, according to the latest industry ranking made by the Salvadoran Association of Industrialists (ASI). "
In 2014 average household spending on soft drinks, beers and soft drinks increased by 17%, while that of dairy products grew by 8%.
From a statement issued by the Foreign Trade Promotion Office of Costa Rica:
The purchasing power of the population of Panama has been strengthened in recent years, thanks to the rapid economic growth of this country, which according to World Bank figures, has an annual per capita income of over $10,000.
Despite increased competition caused by the presence of foreign brands, especially in the segment of popular beers, domestic brands have maintained their dominance in the market.
Competition in the beer market is fierce, and more so because of the arrival of the Belgian-Brazilian company InBev, the largest brewer in the world. However, Guatemalans prefer domestic beer, with the Gallo brand being the market leader.
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