During 2020, imports of fruit and vegetable juices by companies in the region totaled $79 million, and purchases from Brazilian companies increased 45% over what was reported in 2019.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
After in August 2020, in the context of the pandemic caused by covid-19, regional imports of bottled water dropped to a historic low of $700 thousand, in the following months a recovery was evidenced and in December the figure rose to $2 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to September 2020, companies in the region bought fruit and vegetable juices abroad for $79 million, 17% less than in the same period of 2019, a drop that is explained by the decrease in imports from all Central American countries.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graph"]
Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.
Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.
It is estimated that in Central America close to 17 million people show interest in the digital environment for carbonated beverages, with Dr Pepper, Coca-Cola, Fanta and Mineral Water being some of the terms most associated with consumers with high purchasing power.
An analysis of the interests and preferences of consumers in Central America, prepared by the Commercial Intelligence Area of CentralAmericaData, shows interesting results on the preferences and tastes of people in diverse foods, products, services, beverage brands and activities.
As Central American economies ease the restrictions that have been placed on the spread of covid-19, sales of bottled water are forecast to decline by at least 2%.
Using a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, variations in household demand for different goods and services can be projected as the most critical phases in the spread of covid-19 are overcome and mobility restrictions are lifted in the countries of the region.
This sector would be one of the least affected by the covid-19 crisis in Central America, which would be partly explained by the performance of bottled water sales and dairy marketing.
The "Information System for the Impact Analysis of covid-19 on Business", prepared by the Trade Intelligence Unit of CentralAmericaData, measures the degree of impact that the crisis will have on companies according to their sector or economic activity, during the coming months.
In Costa Rica, 5% of the population shows interest in energy drinks, and about 57% of them are between 21 and 30 years old, and have one of the highest purchasing power levels.
An analysis of consumer interests and preferences in Costa Rica, prepared by the Trade Intelligence Unit of CentralAmericaData, provides interesting results on the characteristics and people who show interest in any type of beverage.
From January to September 2019, companies in the region bought fruit and vegetable juices abroad for $95 million, 5% less than in the same period in 2018, mainly due to the drop-in imports from Honduras and El Salvador.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
In Costa Rica, the Coca-Cola company announced that it had completed the construction of its new raw material production plant in Liberia, and it has now begun operating in its first phase.
In the first three months of 2019, countries in the region imported non-alcoholic beverages for $109 million, and purchases from the U.S. grew 10% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAPHIC caption="Click to interact with graphic"]
Last year, Central American companies imported fruit and vegetable juices for $133 million, and 63% of the total was bought by companies in Panama, Honduras and El Salvador.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In the first nine months of 2018, countries in the region imported non-alcoholic beverages for $327 million, 3% less than the same period in 2017.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
Explore data in the interactive display.
Regional Imports Decline
Between January and September 2017 and the same period in 2018, the value imported into the region fell 3%, from $337 million to $327 million.
Embotelladora La Mariposa in Guatemala, Distribuidora La Florida in Costa Rica and Femsa in Panama are three of the companies in Central America that report the highest figures for purchases of all types of beverages.
An analysis of CentralAmericaData's Trade Intelligence unit provides details on the companies according to sector, main activity, volume and value of their imports, exports and other relevant data.
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...