From October 2019, the Toña brand of beer, which is of Nicaraguan origin, will begin to be marketed in El Salvador.
Company executives indicated through a statement that the beer brewed by Compañía Cervecera de Nicaragua (CCN), will be distributed in El Salvador by the company Distribuidora Morazán.
For brewers in Panama it is necessary to incorporate innovations in manufacturing, since in the local market consumption has ceased to be a fashion to become a trend.
The expectations of Panamanian businessmen are encouraging, because they expect that the demand for high quality artisanal beer in the country will continue to increase, so continuous improvement of the product will be key to the expansion of production.
In the first eleven months of 2018, the production of alcoholic beverages in Panama was 276.3 million liters, 2% less than that recorded in the same period of 2017.
The latest data published by the General Comptroller of the Republic, detail that the production of alcoholic beverages generally reported a decline, reducing from 281 million liters from January to November 2017, to 276.3 million liters in the same period of 2018.
From January to March of 2018 Central American countries bought $40 million worth of malt beer from abroad, 46% more than the same period in 2017.
Figures from the Information System on the Malt Beer Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Stating that there are enough elements to reduce the amount, the National Brewery has appealed the fine of $50 thousand imposed by Acodeco, after it was accused of alleged monopolistic practices.
Led by a rise in beer brewing, in the first quarter of 2018 the production of alcoholic beverages in Panama amounted to 77.8 million liters, 5% more than in the same period in 2017.
According to figures from the General Comptroller of the Republic, production of alcoholic beverages in general registered a year-on-year increase of 5%, rising from 74.2 million liters from January to March 2017, to 77.8 million liters in the same period in 2018.
In an attempt to increase tax revenues, the executive announced that it is now considering taxing the distribution of soft drinks such as juices, isotonics and sodas.
It is expected that in the first week of February analysis will be presented of modifications to the tax on the distribution of beverages and on tobacco and tobacco products, with the aim of obtaining more resources to finance the national budget for this year.
Four armed attacks, in just ten days, against trucks carrying drinks inside the capital reflects the impunity of organized criminals.
According to investigations by the authorities, the attacks in different areas of the capital were made in response to non-payment of extortion fees on the part of some beverage distributors.
The capital will be used to increase production capacity, strengthen infrastructure and purchase equipment for cooling and packaging.
The brewery will carry out the investment in partnership with Cabcorp (CBC), according to Jean Jereissati, vice president of AmBev.
Eleconomista.net reports that "this amount is the most these companies have invested since they signed an alliance in 2003, when a production plant was installed in Zacapa".
During the past four years, the amount of imported Brazilian, Dutch and Asian beers into Costa Rica has quadrupled.
According to a report entitled "The five major trends in alcoholic beverages", conducted by Euromonitor, all Latin American countries are projected to have growth in per capita beer consumption, mainly driven by the standard lager category reaching more middle income consumers.
The Danish brand Carlsberg and Kronenbourg from France are to compete in the premium beer market.
The Carlsberg representative for Central America and director of Group Pivo indicated that there are plans to import about 650 thousand liters next year, of which they hope to sell 260,000 in the region.
Elperiodico.com.gt quoted the executive as saying, "Our strategy is to place the new brands on supermarket shelves as soon as possible in order to create expectations. The goal is not the Christmas season but to target next year’s summer consumers."
Tsingtao Beer, leader in the Chinese market, is now available in Guatemala through Impromo distribution company.
Flor de María Casasola, Impromo’s distribution director, explained they will expand to El Salvador and Honduras in the short term, and in a second phase to Belize, Dominican Republic, Curacao and Puerto Rico.
The product will be available in two formats: 355 and 640 milliliters, priced at $1.37 and $2.25 respectively.
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