After in May 2020, in the context of the pandemic caused by covid-19, regional beer imports fell to a historic low of $4 million, in the following months a recovery was evidenced and in September the figure rose to $23 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"].
From January to June 2020, regional beer imports totaled $83 million, 24% less than what was reported for the same period in 2019, with Guatemala and Panama being the markets that registered the most significant drops.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
From January to July 2020, Central American companies imported malt beer from Mexico for $35 million, 33% less than in the same period in 2019, a drop reported in the context of the economic crisis generated by the outbreak of covid-19.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Although public places have been closed for most of the year, in Central America for the quarantine period the demand for soft drinks, beer and snacks did not contract, as families increased consumption from their homes.
Soda, beer and snacks were no longer consumed in restaurants, movie theaters, stadiums and other similar spaces, but, due to the confinement measures decreed because of the covid-19 outbreak, demand shifted from public places to homes.
From January to March 2020, beer imports in Central America totaled $56 million, 5% less than what was reported for the same period in 2019, with Guatemala and Honduras being the markets that registered the most significant drops.
Figures from the Trade Intelligence Area of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
A 15-minute walk from the Malecon in Managua, Nicaragua, there is a captive market of 26,000 people who together spend $17 million, and of these, 31% show an interest in alcoholic beverages.
In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers.
According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.
A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.
From January to September 2019, foreign purchases of beer in Central America amounted to $170 million, 32% more than reported in the same period in 2018, with Guatemala and El Salvador being the markets that registered the most significant increases in their imports.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
In the first six months of 2019, beer imports into Central America totaled $108 million, and purchases from the U.S. increased 31% over the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics"]
From October 2019, the Toña brand of beer, which is of Nicaraguan origin, will begin to be marketed in El Salvador.
Company executives indicated through a statement that the beer brewed by Compañía Cervecera de Nicaragua (CCN), will be distributed in El Salvador by the company Distribuidora Morazán.
Once again explained by the behavior of purchases from Mexico, during the first quarter of the year beer imports in Central America totaled $58 million, 45% more than in the same period of 2018.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
In 2018 beer imports in Central America totaled $181 million, 40% more than in 2017, and the rise is because of the behavior of purchases from Mexico and the United States.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="click to interact with graphic]
From January to September 2018, Central American companies imported $269 million in alcoholic beverages, 23% more than in the same period in 2017, mainly because of purchases from Mexico.
Data from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphics]
In the first nine months of 2018, beer imports in Central America totaled $128 million, 50% more than in the same period in 2017, and the increase is because of the behavior of purchases from Mexico.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption="Click to interact with graphic"]
Beverage Industry Digital Magazine established in 1942, the oldest Spanish trade journal and the only beverage trade magazine serving the Latin American beverage market. It serves soft drink bottlers, brewers, bottled water...