For the third quarter of 2021, purchases in the Central American region of beauty and personal care products increased by 28% to reach $413 million, with Mexico being the main supplier of these products with a sales value of $123 million.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
Once the economies of Central America begin to relax the restrictions that have been adopted to prevent the spread of covid-19, sales of lotions and perfumes are predicted to decline by at least 4%.
Using a demand-income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that household demand for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the countries of the region are lifted.
In Guatemala 14% of the population shows interest in hair care products, and about 70% of them are between 15 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, prepared by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics and people who express interest in beauty and personal care products.
In the first nine months of 2019, companies in the region imported $374 million in beauty and personal care items, 5% more than reported for the same period in 2018.
Figures from the Trade Intelligence Unit at CentralAmericaData: [GRAFICA caption "Click to interact with graphics"]
The first Bath & Body Works store was opened in the nation's capital, offering products focused on personal care such as creams, lotions and perfumes.
The new sales point will be in the Miraflores Shopping Center, in a 94 square meter store and the brand in the country will be under the direction of David Enterprises Group.
In May of this year, the first Victoria's Secret store in the country will open, which will be in the Miraflores shopping center, in zone 11 of the capital.
The chain of stores reaches the Guatemalan market in association with Grupo David Enterprises, and according to the company a wide range of beauty products and accessories will be sold.
Between January and September 2018, companies in the region imported $358 million in beauty and personal care items, and purchases from companies in Spain grew 21% over the same period in 2017.
Figures from the Trade Intelligence Unit of CentralAmericaData: [GRAFICA caption="Click to interact with the graphic"]
In the first three months of the year, Central American countries imported $116 million worth of beauty and personal care items, and $52 million were purchased by companies in Guatemala and Costa Rica.
Figures from the information system on the Beauty and Personal Hygiene Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData : [GRAFICA caption = "Click to interact with graph"]
Between January and March of this year, companies in Guatemala imported $27 million worth of beauty and personal hygiene items, 3% more than in the same period in 2017, and 56% came from Mexico and the United States.
Figures from the information system on the Beauty and Personal Hygiene Market in Guatemala, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
Last year imports of beauty and personal care products in Central America amounted to $489 million, representing a 2% increase with respect to 2016.
Figures from the information system on the Beauty and Personal Hygiene Market in Central America, compiled by the Business Intelligence Unit at CentralAmericaData: [GRAFICA caption = "Click to interact with graph"]
From January to November 2017, countries in the region imported $105 million worth of beauty and personal hygiene products from Mexico, and 57% was purchased by companies in Guatemala and Costa Rica.
Figures from the Information System on the Beauty and Personal Care Market in CentralAmerica complied by the Business Intelligence Unit at CentralAmericaData: [Figure caption = "Click to interact with graph"]
The Guatemalan cleaning and personal care products industry plans to close 2017 with $312 million worth of exports.
From a statement issued by Agexport:
Guatemala, December 19, 2017. A foreign currency income of US $312.4 million from exports of cleaning and personal care products is estimated by the sector at the close of this year, 2017.This is due to the fact that subsectors asessential oils(20%)cleaning products, detergents and soaps(9%) andperfumes, toiletry and cosmeticswith (1%) are the subsectors in the cosmetic sector that have registered increases in their exports.
Between 2012 and 2016 imports of cosmetic products for spas and beauty centers in the North American grew by 12%, surpassing $3.5 billion.
From a report by PROCOMER in Costa Rica:
Globally, the beauty and personal care industry is dominated by multinationals such as Coty Inc., Estee Lauder, L'Oreal Group, and Procter and Gamble, which are examples of companies that control the global management of major brands such as MAC makeup, Cover Girl, the Body Shop, Clarins, Clairol, among others.