Corporacion Camino Real, Radisson, Hyatt, Marriot, Adriatika, Hilton Garden and Holiday Inn are some of the large hotels that have suspended operations in Guatemala due to the health and economic crisis affecting the world.
As a result of the covid-19 outbreak, the Real Intercontinental Hotel suspended operations from April 1 and according to its managers, the reopening will depend on government regulations.
For the end of 2019, is scheduled the inauguration of Oceana Resort, a hotel complex that will offer 200 rooms and is located on the beach of Iztapa, department of Escuintla.
Oceana Resort + Conventions will be a hotel that will have a total of 22 thousand square meters of construction and will operate under the format of "all-inclusive". The building is located at kilometer 6 of the road from Iztapa to Monterrico.
Hilton Hotels has announced the development of nine hotel projects in the region, which together will add approximately 1,300 rooms to the hotel chain in Central America.
From a press release by Hilton Hotels:
Hilton (NYSE: HLT) announces the expansion of its Latin American footprint with new deals signed in Central America. Now, Hilton has a pipeline of nine hotels across five countries in Central America, representing five of Hilton's brands: Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Hilton Garden Inn and Hampton Inn by Hilton.
Having hotel guests take home a product marked with your name or brand is the best way to differentiate yourself from competitors.
Competition is very tough and the internet has made global hotel deals transparent, so positively differentiating yourself and making clients remember you is vital for getting a return stay at your hotel.
Julie Weed's article (The New York Times), published in Elnuevodiario.com.ni, remarks that it is no longer enough to have bathrobes, bedding and pillows monogrammed if you want to secure the hotel brand in the customer's mind and make them decide to return.
The Colombian Decameron Group is expanding its investments in Latin America in 2012, including the opening of two hotels in Costa Rica and one in Panama.
In Costa Rica, Decameron will open this year a 330-room Royal Decameron Irazu in San Jose, and one in Jaco Beach, with 130 rooms.
"In April, they will open the first Hard Rock hotel in Central and South America, which will be located in Panama and will have 1,463 rooms.