CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others.
This combination improves customer analysis and leads to the creation of different data models.
In a context in which the creation of digital records is increasing, investment in data analysis, technology and personnel becomes fundamental and essential to ensure the best possible performance in companies.
Advanced Analytics (AA), which can be executed from data from digital platforms, wireless sensors and millions of mobile phones, is transforming competition across multiple sectors by generating opportunities to capture value from improved decision making and comprehensive business transformation.
The success of companies increasingly depends on their ability to integrate data analysis both for strategic and operational decisions.
Both the availability of data and the ability of technology to use it for analysis, have increased exponentially in recent years.More sophisticated algorithms have been developed and computational and storage power has steadily improved. The convergence of these trends is fueling rapid technological advances, aiding better business management.
Recognized Brazilian company of backhoe loaders, telescopic, articulated and other types of cranes looking for companies interested in representing the brand and distributing their machinery in Central America and Mexico. The company manufactures and sells telescopic,...