Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on investment.
The Superintendence of Tax Administration of Guatemala tenders the service of advertising guidelines in alternative media, such as billboards and mupis.
Guatemala Government Purchase 10834095:
"Advertising guidelines in fences in footbridges in size between a minimum range of 6 meters wide and maximum of 15 meters wide by a minimum range of 1-meter-high and a maximum of 3 meters high, located mainly in Calzada Roosevelt, Calzada San Juan, Carretera a El Salvador, Bulevar Liberación, Bulevar Los Próceres, Ciudad San Cristóbal, Calzada Aguilar Batres, Anillo Periférico and/or Carretera Interamericana, indistinctly if it is going out or entering the city.
A new commission set up by the Ministry of Health will regulate advertising of tobacco and alcohol and will look at increasing taxes.
The National Commission for the Prevention of Chronic Noncommunicable Diseases and Cancer, established by the Ministry of Health and Welfare will be responsible for the regulation of advertising of snuff and alcohol and also promote the consumption of healthy foods.
"Of all the people who see a banner on the Internet, only 1 percent click. But the remaining 99 also made contact with the advertisement, and although they didn’t access it, they still received the message."
The advantage internet advertising has over traditional media, is that it is possible to objectively measure its impact, by counting the clicks that tell us that the reader is interested and needs more information about the product, service or brand on offer.
Advertising expenditure is abandoning traditional media, especially print newspapers and magazines, and instead turning to digital media, where results are concrete and objective, and where there is a superior return on investment.
A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.