With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks.
What is it?
This type of analytics refers to the use of data and technology tools that help companies and marketers effectively monitor their marketing efforts to ensure that campaigns are targeted to the right audience and use the right channels for effective communication.
International public tender to contract communications services and advertising campaign for the Energy Efficiency Education Program through radio and television spots, social media management.
Honduras Government Purchase LED-PEEE-036-LPI-S:
"The Government of Honduras through the Secretariat of State in the Office of Energy (SEN) and the Government of the Republic of China (Taiwan) under the Embassy of the Republic of China (Taiwan), carries out an international public bidding to contract communications services and advertising campaign of the Energy Efficiency Education Program, through the IDB Project Management Unit.
Given the new business context in which print media have been hit in recent years by changes in habits and audiences are on multiple channels and digital platforms, marketing and advertising teams must reinvent themselves.
The most recent changes in lifestyle habits resulting from the spread of covid-19 have combined with the increased use of digital platforms, a phenomenon that was already evident before the pandemic.
Instituto de Recreacion de los Trabajadores bids advertising services in newspapers, national TV channels, cable channels, radios, magazines and other media.
Guatemala Government Purchase 14006588:
"Details of what is required:
-159 full color pages published in newspapers in preferential position.
-43,260 seconds of advertising in open television with national coverage of higher audience in soap operas and news programs.
Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers.
Positioning a brand, product or service is currently a challenge for advertising agencies and companies, as they must overcome the challenge of communicating effectively with younger consumers.
Understanding the socio-demographic characteristics of the ideal client, as well as knowing their interests, desires, motivations and challenges, is fundamental for reaching the consumers of this new commercial normality in the digital environment.
The health crisis, quarantines and social distancing measures in the countries of the region, forced individuals and companies to accelerate the adoption of new technologies, which caused the digital to become the center of all interactions.
The Superintendence of Banks tenders the external communication campaign, which includes guidelines in written press, radio and cable television, for a period of one year.
Guatemala Government Purchase 10438270:
"The external communication campaign of the Superintendency of Banks will be implemented between September 2019 and August 2020. The Superintendency of Banks will coordinate with the successful contractor the dates for the implementation of the external communication campaign.
The Workers' Recreation Institute of Guatemala is putting out to tender publicity services during the months of July to December 2018.
Guatemala Government Purchase 7961790:
"Some of the required services:
- Eight thousand two hundred and seven (8,207) spots on radio stations nationwide for thirty (30) seconds
- Seven thousand five hundred and eighty six (7,586) spots on local cable networks for thirty (30) seconds.
The Guatemalan Tourism Institute is putting out to tender a comprehensive publicity service nationwide for a period of 10 months.
Guatemala Government Purchase 7349475:
"The comprehensive advertising service to be presented must broadly reach the target group of men and women over 18 years old living in the capital and interior of the country, with high, medium and low socioeconomic levels, in the entire Republic of Guatemala.
The Ministry of Social Communication of the Presidency of the Republic, wishes to tender advertising services via broadcast television and cable television.
Guatemala Government Purchase 3200981:
"CONTRACT FOR ADVERTISING SERVICES FOR THE GOVERNMENT TO RELEASE INFORMATION TO THE PEOPLE OF GUATEMALA IN OPEN TELEVISION CHANNELS USING VHF FREQUENCY"
The Technical Institute for Training and Productivity of Guatemala is inviting bids for a full service promotion and advertising.
The mass media to be used will be:
Television with nationwide coverage, radio with nationwide and regional coverage, print media with national and regional coverage, cinema advertising in LED display, digital advertising screens, among others.
On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".
During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.
Annual expenses have superseded $900 million a year: 70% on television, 15% in print media, 2% on radio, and the rest on other media including the internet.
According to Rodrigo Gordon, president of the Association of Advertisers in Guatemala (AAG), "such good investment in marketing and advertising is related to a country's economic growth. The more and better marketing there is, the more opportunity a country has to grow, as it means that there is more competition between companies. That means consumers will have more and better products, we play an important role in media. Companies who pay for advertising keep the media in subsistence, without us it would be difficult for them to continue to operate as they do. "
With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.
The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.
Among the topics to be discussed are: Country branding and the case of Peru, the Colombian case neuromarketing and the redefinition of the attachment system of the digital age", reports Prensalibre.com
In 2009 spending on traditional media advertising grew by 18.5%. In 2010 it increased by only 2.1%, confirming that consumers have started to abandon ship.
Only television and radio appear to be safe from the unstoppable advance of digital media on consumer preference. Print media is suffering most from this change in trends.
As internet penetration in homes and businesses increases, consumers are changing their information consumption habits, and spending more time in front of the PC or with their phone in hand, rather than reading newspapers and print magazines.