In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
Honda invested $8 million in the construction of its new service center, which has a 14,000 square meter area and is located in Zone 10 of the capital.
The Honda Center is a five-story, two-basement building in which the company has areas for salesrooms, parking spaces and vehicle repair shops.
In 2013 61.815 vehicles entered the country having a total value of $540 million, with Toyota, Kia and Honda being the three most imported brands.
In 2013 vehicle imports into Guatemala fell by 5.5% compared to total imports in 2012, going from $570 million to $540 million (CIF value), according to a report prepared by the Department of Commercial Intelligence at CentralAmericaDATA.COM.