In Central America, more than 8 million people search the Internet and participate in conversations associated with motorcycles. BMW, Suzuki and KTM are some of the brands with the greatest presence in the interactions of consumers with high purchasing power.
An analysis of consumer interests and preferences in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, yields interesting results on people's preferences and tastes for motorcycles and other types of products or services.
In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
It is estimated that at the end of 2019, 23% of the motorcycles circulating nationally were of the brands Honda, Yamaha, Suzuki, Vento and Bajaj.
The report 'Vehicle fleet in Mexico 2019', from the Trade Intelligence Unit of CentralAmericaData, provides details on the characteristics of different vehicles that travel through the streets of the Mexican states.
At the end of 2019, 32% of the vehicles circulating on the streets of Central America were of the brands Toyota, Nissan and Hyundai, while Honda, Suzuki, Kia, Isuzu, Mazda and Ford shared 25% of the total.
The report "Vehicles in Central America", from the Trade Intelligence Unit of CentralAmericaData collects the most updated information on the automotive market in Central American countries.
Honda invested $8 million in the construction of its new service center, which has a 14,000 square meter area and is located in Zone 10 of the capital.
The Honda Center is a five-story, two-basement building in which the company has areas for salesrooms, parking spaces and vehicle repair shops.
Slightly more than 40% of the motorcycles that circulate in the provinces of the South American country correspond to the brands Corven, Yamaha, Bajaj, Keller and Motomel.
Data from the report "Motorcycle Fleet in Argentina up to 2018", from the Trade Intelligence Unit of CentralAmericaData, provides details on the characteristics of the different motorcycles that travel through the streets of the country.
More than four million motorcycles are in circulation throughout the North American country, of which 45% are in the states of Mexico, Jalisco, Guanajuato, Michoacan and Quintana Roo.
Data from the report "Vehicle Fleet in Mexico 2018" compiled by the Business Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.
In the first months of 2018 about 30% of the cars in circulation were of the brands Mitsubishi, Mazda, Chevrolet, Ford, Suzuki, Volkswagen and KIA.
Data from the report "Vehicle Fleet in Central America" compiled by the Business Intelligence Unit at CentralAmericaData, provides details on the characteristics of the different vehicles that transit the streets of Central American countries.
Of the 904,000 units registered to date, the so-called "work bikes" with engines of between 125-200 cubic centimeters represent 60% of the total.
Between 2005 and 2014 the number of registered motorcycles increased by 439%, going from 167,643 to 904,747, according to figures from the Superintendency of Tax Administration (SAT).
In 2013 61.815 vehicles entered the country having a total value of $540 million, with Toyota, Kia and Honda being the three most imported brands.
In 2013 vehicle imports into Guatemala fell by 5.5% compared to total imports in 2012, going from $570 million to $540 million (CIF value), according to a report prepared by the Department of Commercial Intelligence at CentralAmericaDATA.COM.
There are now 730,000 bikes in Guatemala, where sales of powered two-wheelers have increased 20% compared to last year.
Elperiodico.com.gt reports that "According to statistics from the Superintendency of Tax Administration (SAT), dealers imported 59,449 motorcycles during the first half of this year. According to the dealer’s projections, imports could double by year-end, and thereby supercede the record number of 107,307 units imported achieved last year. "