After Delivery Hero bought the digital home delivery platform Glovo in 2020, the company has informed that in order to compete in the Guatemalan market it intends to execute an ambitious investment plan.
Although dealing with a demanding and challenging market with several competitors, companies dedicated to the transportation of people and delivery still visualize multiple opportunities in Costa Rica.
The need to access more efficient mobility, changes in consumption patterns and the upward trend in the introduction of smartphones and the Internet, have created a business scenario in which the demand for mobile platform services dedicated to the transportation of people and home delivery, increases over the years.
In a transaction valued at around $272 million, German company Delivery Hero acquired Glovo's operations in eight Latin American countries, including Costa Rica, Honduras, Guatemala, Panama and the Dominican Republic.
Delivery Hero strengthens its position in Latin America, adding Peru, Ecuador, Costa Rica, Honduras and Guatemala to its existing presence, and further expanding its existing operations in Argentina, Panama and the Dominican Republic, the German business group reported.
In Panama, a bill seeks to regulate messaging services offered through technological platforms, such as UberEats, Appetito 24, Glovo or Domicilio Don Juan.
The platforms of digital messaging services, such as transport activity, will be regulated, according to the essence of Draft Law 179 proposed in the Transport Commission, informed the National Assembly on October 14. See proposal submitted.
With the aim of expanding the market, applications in Guatemala are no longer exclusively dedicated to food delivery, as they propose strategies with supermarkets, clothing stores, pharmacies and shoe stores.
The companies participating in the Guatemalan market agree that there is a great demand for home delivery services, as the complicated transit situation in Guatemala City forces customers to seek alternatives.
The Uber technological platform, which in Central America is currently transporting people and food, is planning to expand its service offerings to the freight transport business.
Uber and Uber Eats, platforms for transporting people and delivering prepared food, respectively, are already operating in the countries of the region. However, the U.S. company's new bet for Latin America is to use Uber Freight to transport cargo.
Uber Eats food delivery application will be available in the country from November 23rd and will start operating with 150 affiliated restaurants.
Representatives of Uber Eats for Central America informed that in the first phase of operation, the application will cover food deliveries in some areas of the Metropolitan Area of San Salvador.
The implementation of two applications used for home delivery services in Guatemala reinforces the irreversible trend towards better use of available resources through innovation and technology.
One of the applications now available is Uber Eats, which lets people place orders from different restaurants with varied prices.Another of the companies that has started up is Glovo, dedicated to the purchase, reception and shipping of several product categories.
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