Throughout the rest of the year Guatemala will take part in 39 tourist fairs in Europe, South America and the United States.
The aim of the Guatemalan Tourism Institute (Inguat) is to strengthen marketing and promotion of the country as a tourist destination in the markets that traditionally have been the main emitters of tourists to Guatemala.
A group of German wholesale travel agents will be meeting with local tour operators to explore business opportunities.
From a statement issued by the Panamanian Tourism Authority:
A total of 11 German tour operators from the Lufthansa City Center chain will be staying for a week in Panama in order to familiarize themselves with the tourist market and set up tour packages including destinations in our country.
On June 21 and 22 local and foreign tourist companies will be meeting to discuss issues such as using technology as a tool for promotion and hearing about successful experiences from other countries.
From a statement issued by the Tourism Authority of Panama:
The Tourism Authority of Panama (ATP) and the Panamanian Chamber of Tourism (CAMTUR) will be holding from June 21 to 22 the first National Tourism Convention "Juntos por Panama" (CONATUR), to establish a strategy with all stakeholders in the sector, which will strengthen the country's tourism supply.
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
From September 6th to 8th the first exhibition to promote tourism in El Salvador will be held, directed mainly at the U.S. market.
The event will be held at the International Center for Fairs and Conventions (Cifco). "This will be a meeting point for Salvadoran and international wholesale businesses with those who want to strengthen trade ties to boost sales of Salvadoran destinations in Canada, the United States and Mexico", reported Elmundo.com.sv.
On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
With the European crisis and the fall in the number of visitors from that region, the Guatemalan Tourist industry is promoting itself in emerging countries and others where there are travelers with high purchasing power.
Pedro Pablo Duchez, director of the Guatemalan Institute, Inguat, spoke at the opening of the Travel Market, saying,
"We have identified that European tourists have restricted their trips and are traveling inside Europe which is why we need new spaces for promotion ....
The largest and wildest of the Panamanian provinces holds promise for the development of ecotourism and attracting investor interest.
Well known as a jungle barrier which makes the border between Panama and Colombia virtually impassable, Darien is a protected area and a national park that was globally recognized as a World Heritage site in 1981.
UNESCO declared the park a Biosphere Reserve for Humanity and in 1983, it was named in the reserve category of biodiversity due to its extraordinary biodiversity and genetic value and because it is home to indigenous tribes that still live there and practice their ancestral customs.
Guatemala's hotel sector is concerned about lack of inclusion of the tourism category within the country’s investment promotion policies.
The first version of the National Competitiveness Agenda excludes the tourism sector, confirmed Jaime Day, director of the National Competitiveness Program, who said it would be added in the new version of the agenda.
The budget for promoting the country as a tourist destination in international markets increased by 60% for 2012.
With an increase of 60% for international publicity, the Nicaraguan Institute of Tourism (Intur) wants to implement campaigns that are "more aggressive" in promoting tourism.
"Julio Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), explained that for advertising in Central America the budget will be almost triple, going from approximately $200,000 in 2011, to half a million dollars this year," reported LaPrensa.com.ni.
For the first time, the canal country has more tourist arrivals than its neighbor Costa Rica.
Marketing strategies implemented abroad, coupled with the increasing flow of foreign investment into the country, are two of the main reasons for the notable growth in the number of visitor arrivals to Panama.
In the third quarter of the year, Costa Rica, a major recipient of tourists in the region, recorded a 4% decrease in tourist flow, while Panama experienced an increase of 11%.
The Central American region is attempting to become more integrated in the way it promotes itself.
Although each Central American country has its own unique characteristics, their geographic proximity and similarities, among other things, are elements that can be used to raise the region’s profile as a worldwide tourist destination.
These were the conclusions reached at the VIII Central American Travel Market, CATM 2011, one of the isthmus’s more relevant tourism industry promotion events, which recently took place in Panama.
3.762 business meetings between wholesalers and businessmen in the region took place.
The event featured participation of 158 wholesalers and tour operators from 41 countries, 155 exhibitors from the region and 91 international media.
Laprensagrafica.com published, "This year, seven out of 10 participants attended the fair for the first time, this will open the doors to new business contacts, said Roberto Robles, director of the Guatemalan Tourism Institute (INGUAT). Next year's fair will take place in Panama."
The fair will begin on Monday October 18th with participation of 245 tourism wholesalers.
Countries like China, India, Japan, Russia, Turkey and New Zealand among others will attend the seventh edition of the Central America Travel Market (CATM), which will take place in Antigua Guatemala from the 18th to the 20th of October.
Elperiodico.com.gt informs in an article, "The fair also attracted 207 exhibitors and 111 international media ...