With the selection of the new logo and the slogan "Honduras: We are for you," the government is relaunching its international tourism promotion strategy.
From a statement issued by the Presidency of Honduras:
Artwork that symbolizes the Honduran map and also a cornucopia, has won the contest for Graphic Image for Honduras's Country Brand Image, promoted by the Government of the Republic whose award was celebrated in the Presidential Palace.
The plan proposed by the Ministry of Tourism includes amending tourism land use, improving the promotion of the sector and implementing training programs for companies.
EDITORIAL NOTE: The text of the Plan is not available online.
As reported in an article on Laprensagrafica.com, implementation of the plan will begin in the town of San Lorenzo, and it is expected that the remainder of the year specific programs will be designed for Suchitoto, Izalco, Panchimalco, Perquín and San Vicente. This plan includes the participation of municipal authorities, the private sector and government.
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
Tourism entrepreneurs disagree with the list of countries in which the Nicaraguan Institute of Tourism has announced it plans to promote the country.
The tourism promotion agenda includes a visit to the United States, the Netherlands, Finland, Spain and Germany, among others, where tourism facilities on offer for 2015 will be presented. With this initiative it is expected that more than 1.4 million foreigners will be received, which would equate to about $440 million in foreign exchange.
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
A bill being discussed in the National Assembly aims to promote the development of business tourism in the country.
Although business tourism is one of the fastest growing segments, not all sectors agree with this bill, because, for some, "... the country still does not have sufficient infrastructure to host these events."
Alvaro Dieguez, president of the Hotel Association of Nicaragua, told elnuevodiario.com that "...
Over thirty wholesale companies from the United States will participate in business roundtables with local operators on October 23rd and 24th in the capital.
From a statement issued by the Ministry of Tourism of El Salvador (MITUR):
Over 30 wholesalers from the United States, will be in the country for the second edition of the El Salvador Travel Market 2014 (ESTM2014), which starts on Thursday 23 October and which includes business meetings in a hotel in the capital.
In coordination with the guild of private companies the Tourism Authority of Panama has announced the beggining of the international campaign "Vive Panamá".
At a meeting between government officials and companies in the sector strategies and development plans for the tourism industry in the medium term were reviewed.
The manager of the Tourism Authority of Panama (ATP), Jesus Sierra Victoria, reported that for November the ATP will bring forward the campaign "Vive Panamá" which begins on the 1st and ends on the 31st, with offers for tourists, including dining and shopping .Tourists will receive personalized attention at airports with information on tourist sites in Panama, he added.
The government announced that it will construct the stations at 80 kilometer intervals along the Pan American Highway and they will feature restaurants, parking and small stores.
From a statement issued by the Tourism Authority of Panama (ATP):
PANAMA September 25 (ATP) - The Tourism Authority of Panama (ATP) has developed a series of initiatives such as tourist resorts along the Pan American Highway, informed the Administrator of the institution, Jesus Sierra Victoria during the XIV International Tourism Forum PANAMCHAM, which took place at the Sheraton hotel.
In the first half of the year $218 million came into the country, 10.3% more than the $197.5 million generated in the same period in 2013.
Details from the Nicaraguan Institute of Tourism (Intur) show that "... Between January and June Nicaragua received 650,008 foreign visitors, representing a growth of 7.1% compared to the same period in 2013, when the country received 607.155 tourists. "
The Chamber of Tourism and the Tourism Authority of Panama have presented a tourism promotion strategy to increase the number of visitors during November.
From a statement by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
With the support of the Tourism Authority of Panama (ATP), the Chamber of Commerce, Industries and Agriculture of Panama and CAMTUR have presented a tourism strategy to boost the tourism sector.
According to tourism businesses in Panama, eliminating benefits for this segment of the touristic market will hurt an activity which contributes $300 per day per tourist.
The Tourism Authority of Panama (ATP) stated in Panamanian media that "... from January, the rental of Atlapa Convention Center will not be free for anyone" ... claiming that it costs money both for the State and the authority responsible for tourism.
The event held at the Atlapa convention center on September 26th and 27th will bring together wholesale companies from Europe, America and Asia with tourism companies from Panama and the region.
From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP):
(Panama, June 17, 2014). Over 150 wholesale operators from America, Europe, Asia and the Caribbean who have great interest in tourism in Panama, will meet in the fifth edition of the INTERNATIONAL TOURISM EXPO, to be held on 26 and 27 September.
It is estimated that foreigners visiting the country to practice this sport stay an average of 17 days and spend $122 a day.
Ranking as the third best surfing destination in the world after Hawaii and Indonesia, Costa Rica attracts an average of 400,000 foreign surfers every year. The sporting conditions on offer at the beaches have been exploited by tourism companies, which together with the authorities carry out promotions internationally in order to promote this niche tourism market.
What is needed is simple and effective governments that put an end to the bureaucracy that limits the integration of tourism in the region.
So says Epaminondas Marinakys, president of the Federation of Tourism Chambers of Central America (FEDECATUR). The official believes that the governments of the region must adjust their border rules in order to expedite the passage of tourists from one place to another.