After the year 2017 provided the sector with income of $840 million, 31% more than in 2016, the union has carried out a new review and plans to generate up to $900 million this year.
This year Costa Rica will focus on consolidating itself as a global destination, of a potential market of approximately 9 million tourists.
Global promotion to position Costa Rica as a destination will begin in 2018. According to data from the Costa Rican Institute of Tourism (ICT), the average tourist who visits the country spends 18 nights and spends $3,200, and in addition, prefers small lodgings, local food and crafts.
In Panama companies dedicated to the activity are complaining about the absence of a state policy or strategy to help promote the country as a destination for medical tourism at the international level.
Although Panama has all the necessary characteristics to make it a relevant market for medical tourism, a specific policy to promote the activity led by the Tourism Authority could encourage much more development of the activity in the country."...'The only disadvantage Panama has as a destination for medical tourism is that this sector has not been recognized by the state as a tourist product or a real feature of its organizational infrastructure,' said Luis Santamaría, general director of Panasalud S.A., to Prensa.com."
Between January and June, 219 thousand tourists came into the country from Europe, 6% more than the figure recorded in the first half of last year.
From a statement issued by the Costa Rican Tourism Institute:
During the first half of 2017, Europe showed steady growth in international arrivals (8.4% by air and a 6% increase for all routes to the country), according to data provided by the Directorate General of Migration and Aliens and analyzed by the Costa Rican Tourism Institute.
Private companies and the municipality of Panama City are developing a plan to offer tourist activities in the capital to passengers who are in transit through Tocumen airport.
While tourism and hotel operators are still looking for alternatives to improve the sector's sluggish figures, the municipality of Panama intends to develop a plan that encourages passengerswho are waiting for connections at Tocumen airport to go out and visit some tourist attractions in the city. Routes related to religious tourism, others focused on the history of Panamanian athletes who are famous worldwide and thematic shows that show how life was during different periods of Panamanian history, are some of the ideas that have been suggested so far.
Companies in the sector expect to generate $660 million in revenue this year, mainly driven by an increase in tourist spending.
In addition to an increase in the number of visitors to the country, companies in the sector also expect a rise in the average daily expenditure of tourists, which at the close of the third quarter registered anincrease of 8.5% compared to the previous quarter.
A $20 million contract has finally been approved for the company VML Inc. to develop a marketing and communication strategy to promote the country internationally.
The implementation of the international tourism promotion campaign will take place between 2016 and 2018, and will consist of a comprehensive promotion strategy, both online and using traditional advertising, public relations and trade marketing (activations) to promote Panama internationally.
After three years without any tourism marketing, the authority for the sector has announced that $10 million will be spent on international promotion, aside from the $5 million already being tendered in a domestic campaign.
The uneven internal and external promotion of tourism in Panama could have seen better days. The general manager of the Tourism Authority of Panama, Gustavo Him, announced in a statement that there will be a budget of $10 million for the international promotion, in addition to the $5 million for domestic tourism promotion.
In the view of entrepreneurs the increase of 12% in the flow of tourists reported by the Inguat in 2014 is not real, as they state that this includes people crossing the border but not for reasons of tourism activities.
Representatives from the Commission on Sustainable Tourism at the Guatemalan Exporters Association (Agexport) argue that "... 40% of visitors to El Salvador are not real, since many cross the border to take advantage of the exchange rate. The same is true with the 56% increase of Chinese tourists, many of whom are workers. "
In order to achieve maximum growth potential and position themselves as a major destination in the region, it is imperative to update the Master Plan for Tourism, developed in 2007.
In the view of tourism enterprises, some of the factors that need to be strengthened are related to the creation of a plan to boost tourism products, work with indigenous regions to boost tourism in these areas, update sector priorities and above all to create the concept of clusters, "... conglomerates which form a more integrated tourist circuit."
The Nicaraguan Institute of Tourism has unveiled a strategy which aims to increase the number of tourists especially in summer, promoting the main tourist routes in the country.
It is expected that the plan called "Nicaragua Our Summer 2015", will be implemented from February and will run until April this year. It also seeks to implement new measures to increase the daily expenditure of tourists which until September 2014 was $43.
Although it is facing 2015 with optimism, Costa Rica knows that it is facing strong growth in competition from regional neighbors as a tourist destination.
Costa Rica has begun to lose its comparative advantage which it has held for many years over the rest of the region in attracting tourists. The strong competition from destinations such as Nicaragua and Panama is now creating some difficulties for the tourism industry, in whose view the country is not investing enough in promotion compared to its competitors.
In the Summer Fair to be held on the 28th and 29th of March tourism companies from Latin America and the U.S. will see the country's tourism supply.
On the 28th and 29th March the second edition of the Summer Fair will be held in Nicaragua, in which tourism businesses from Latin America and the United States will get to see the tourism services on offer in the country, confirmed the National Chamber of Tourism (CANTUR).